Z Analyst Ratings
Zillow Group, Inc. Class C (Z) operates in the Communication Services sector, specifically the Internet Content & Information industry, with a market capitalization near $6.41B, listed on NASDAQ, employing roughly 7,068 people, carrying a beta of 2.04 to the broader market. Zillow Group, Inc. Led by Jeremy Wacksman, public since 2015-08-03.
Analyst Ratings
In the October 2026 monthly count, 7 analysts rated Z: 1 Strong Buy, 1 Buy, 5 Hold, 0 Sell and 0 Strong Sell.
Twelve months earlier, in October 2025: 8 analysts, 1 Strong Buy, 2 Buy, 5 Hold, 0 Sell and 0 Strong Sell.
Price Targets
- Average Target
- $52.00
- Median Target
- $53.00
- High
- $68.00
- Low
- $35.00
- Targets Published, Last 12 Months
- 6
Recent Price Targets
The 5 most recent of 6 price targets published in the last 12 months.
| Date | Firm | Analyst | Target | Price When Posted |
|---|---|---|---|---|
| Oct 13, 2026 | Morgan Stanley | Not named | $35.00 | $27.95 |
| Aug 6, 2026 | Morgan Stanley | Not named | $60.00 | $31.52 |
| May 8, 2026 | Morgan Stanley | Matthew Cost | $70.00 | $41.74 |
| May 8, 2026 | Deutsche Bank | Not named | $68.00 | $41.86 |
| May 7, 2026 | Goldman Sachs | Not named | $53.00 | $43.60 |
Recent Upgrades & Downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Oct 13, 2026 | Morgan Stanley | maintain | Equal Weight | Equal Weight |
| Aug 11, 2026 | JP Morgan | maintain | Overweight | Overweight |
| Aug 7, 2026 | Keefe, Bruyette & Woods | maintain | Market Perform | Market Perform |
| Jul 14, 2026 | Jefferies | maintain | Buy | Buy |
| Jul 13, 2026 | Keefe, Bruyette & Woods | maintain | Market Perform | Market Perform |
Quantitative Rating
Z carries a model grade of B- (overall score 2 of 5), computed from six valuation and financial measures (discounted cash flow, return on equity, return on assets, debt to equity, price to earnings and price to book), each scored 1 to 5. It is not an analyst rating.
How to Read Z Analyst Coverage
Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.
For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.
Learn how analyst ratings is reported and how to read the data →
Frequently asked Z analyst ratings questions
- What is the Z consensus price target?
- As of the latest aggregator update, Zillow Group, Inc. Class C (Z) carries a consensus 12-month price target of $52.00. Target ranges run from a low of $35.00 to a high of $68.00. The target is the average of the price targets published by sell-side equity analysts covering the name.
- What is the analyst rating consensus on Z?
- In the October 2026 monthly count, 7 analysts rated Z, and the distribution is concentrated at Hold: 1 Strong Buy, 1 Buy, 5 Hold, 0 Sell and 0 Strong Sell. Rating consensus moves slowly relative to price; it reflects sell-side conviction over a 12-month horizon rather than near-term momentum.
- What recent ratings actions has Z seen?
- The five most recent ratings actions on Z appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.
- How do analyst targets affect Z options pricing?
- Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.