FLWS Analyst Ratings
1-800-FLOWERS.COM, Inc. (FLWS) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry, with a market capitalization near $175.4M, listed on NASDAQ, employing roughly 3,300 people, carrying a beta of 1.40 to the broader market. 1-800-FLOWERS. Led by Adolfo Villagomez, public since 1999-08-03.
Analyst Ratings
In the October 2026 monthly count, 1 analyst rated FLWS: 0 Strong Buy, 1 Buy, 0 Hold, 0 Sell and 0 Strong Sell.
Twelve months earlier, in October 2025: 1 analysts, 0 Strong Buy, 0 Buy, 1 Hold, 0 Sell and 0 Strong Sell.
Price Targets
- Average Target
- $9.50
- Median Target
- $9.50
- High
- $12.00
- Low
- $7.00
- Targets Published, Last 12 Months
- 0
Recent Price Targets
No price targets published in the last 12 months are on file for FLWS; the newest is from Aug 30, 2024.
Recent Upgrades & Downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Mar 23, 2026 | Noble Capital Markets | upgrade | Market Perform | Outperform |
| Mar 14, 2025 | DA Davidson | maintain | Neutral | Neutral |
| Jan 30, 2025 | DA Davidson | maintain | Neutral | Neutral |
| Oct 31, 2024 | DA Davidson | maintain | Neutral | Neutral |
| Aug 30, 2024 | DA Davidson | upgrade | Underperform | Neutral |
Quantitative Rating
FLWS carries a model grade of C- (overall score 1 of 5), computed from six valuation and financial measures (discounted cash flow, return on equity, return on assets, debt to equity, price to earnings and price to book), each scored 1 to 5. It is not an analyst rating.
How to Read FLWS Analyst Coverage
Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.
For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.
Learn how analyst ratings is reported and how to read the data →
Frequently asked FLWS analyst ratings questions
- What is the FLWS consensus price target?
- As of the latest aggregator update, 1-800-FLOWERS.COM, Inc. (FLWS) carries a consensus 12-month price target of $9.50. Target ranges run from a low of $7.00 to a high of $12.00. The target is the average of the price targets published by sell-side equity analysts covering the name.
- What is the analyst rating consensus on FLWS?
- In the October 2026 monthly count, 1 analysts rated FLWS, and the distribution tilts to the Buy side: 0 Strong Buy, 1 Buy, 0 Hold, 0 Sell and 0 Strong Sell. Rating consensus moves slowly relative to price; it reflects sell-side conviction over a 12-month horizon rather than near-term momentum.
- What recent ratings actions has FLWS seen?
- The five most recent ratings actions on FLWS appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.
- How do analyst targets affect FLWS options pricing?
- Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.