1-800-FLOWERS.COM, Inc. (FLWS) Expected Move
Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.
1-800-FLOWERS.COM, Inc. (FLWS) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry, with a market capitalization near $175.4M, listed on NASDAQ, employing roughly 3,300 people, carrying a beta of 1.40 to the broader market. 1-800-FLOWERS. Led by Adolfo Villagomez, public since 1999-08-03.
Snapshot as of Oct 14, 2026.
- Spot Price
- $2.74
- Expected Move
- 39.4%
- Implied High
- $3.82
- Implied Low
- $1.66
- Front DTE
- 37 days
As of Oct 14, 2026, 1-800-FLOWERS.COM, Inc. (FLWS) has an expected move of 39.42%, a one-standard-deviation implied price range of roughly $1.66 to $3.82 from the current $2.74. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.
FLWS Strategy Sizing to the Expected Move
With 1-800-FLOWERS.COM, Inc. pricing an expected move of 39.42% from $2.74, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.
How to read the FLWS implied-range chart
The shaded range below shows the one-standard-deviation implied price band at each listed expiration, derived from ATM implied volatility scaled to days-to-expiration. The front-tenor expected move is 39.42%, anchoring an implied range of approximately $1.66 to $3.82. Under lognormal assumptions, roughly 68% of outcomes fall inside that band; 95% fall inside ±2σ; 99.7% inside ±3σ. The empirical equity-return distribution has fatter tails than lognormal, so true tail-outcome frequency is moderately higher than these closed-form numbers suggest.
FLWS expected move and event pricing
Expected move widens with √time: a 5% 30-day move corresponds to roughly a 2.5% 7.5-day move and a 10% 120-day move. FLWS term-structure is in backwardation (slope -0.941), so near-dated tenors price in disproportionate vol - usually because of a known event in the front-month window.
Sizing FLWS structures to the expected move
Iron condors with wings at ±1σ collect the modal-outcome premium; ±1.5σ widens probability of inside-range to ~87% but cuts collected premium roughly in half. Strangles do the inverse trade - they pay against the same lognormal distribution, profiting when realized exceeds implied. Calendar spreads bet on the slope of the term structure rather than the level. FLWS put/call volume ratio currently at 0.06 indicates speculative call flow dominates - look for upside-skewed sentiment. The expected move is the inputs the chain is pricing, not a forecast - realized moves above or below are normal under any distribution.
Learn how expected move is reported and how to read the data →
Per-expiration expected move for FLWS derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $2.74 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.
| Expiration | DTE | ATM IV | Expected Move | Implied High | Implied Low |
|---|---|---|---|---|---|
| Oct 16, 2026 | 2 | 23.3% | 1.7% | $2.79 | $2.69 |
| Nov 20, 2026 | 37 | 137.5% | 43.8% | $3.94 | $1.54 |
| Dec 18, 2026 | 65 | 43.4% | 18.3% | $3.24 | $2.24 |
| Mar 19, 2027 | 156 | 97.0% | 63.4% | $4.48 | $1.00 |
Frequently asked FLWS expected move questions
- What is the current FLWS expected move?
- As of Oct 14, 2026, 1-800-FLOWERS.COM, Inc. (FLWS) has an expected move of 39.42% over the next 37 days, implying a one-standard-deviation price range of $1.66 to $3.82 from the current $2.74. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.
- What does the FLWS expected move mean for traders?
- Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.
- How is FLWS expected move calculated?
- The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.