1-800-FLOWERS.COM, Inc. (FLWS) Expected Move

Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.

1-800-FLOWERS.COM, Inc. (FLWS) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry, with a market capitalization near $272.3M, listed on NASDAQ, employing roughly 4,000 people, carrying a beta of 1.25 to the broader market. 1-800-FLOWERS. Led by Adolfo Villagomez, public since 1999-08-03.

Snapshot as of May 15, 2026.

Spot Price
$4.40
Expected Move
28.1%
Implied High
$5.64
Implied Low
$3.16
Front DTE
34 days

As of May 15, 2026, 1-800-FLOWERS.COM, Inc. (FLWS) has an expected move of 28.12%, a one-standard-deviation implied price range of roughly $3.16 to $5.64 from the current $4.40. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.

FLWS Strategy Sizing to the Expected Move

With 1-800-FLOWERS.COM, Inc. pricing an expected move of 28.12% from $4.40, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.

Learn how expected move is reported and how to read the data →

Per-expiration expected move for FLWS derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $4.40 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.

ExpirationDTEATM IVExpected MoveImplied HighImplied Low
Jun 18, 20263498.1%29.9%$5.72$3.08
Jul 17, 202663102.8%42.7%$6.28$2.52
Sep 18, 2026126102.4%60.2%$7.05$1.75
Dec 18, 2026217106.8%82.3%$8.02$0.78

Frequently asked FLWS expected move questions

What is the current FLWS expected move?
As of May 15, 2026, 1-800-FLOWERS.COM, Inc. (FLWS) has an expected move of 28.12% over the next 34 days, implying a one-standard-deviation price range of $3.16 to $5.64 from the current $4.40. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.
What does the FLWS expected move mean for traders?
Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.
How is FLWS expected move calculated?
The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.