WSM Collar Strategy
WSM (Williams-Sonoma, Inc.), in the Consumer Cyclical sector, (Specialty Retail industry), listed on NYSE.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India.
WSM (Williams-Sonoma, Inc.) trades in the Consumer Cyclical sector, specifically Specialty Retail, with a market capitalization of approximately $20.48B, a trailing P/E of 18.83, a beta of 1.49 versus the broader market, a 52-week range of 147.39-222, average daily share volume of 1.2M, a public-listing history dating back to 1983, approximately 20K full-time employees. These structural characteristics shape how WSM stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.49 indicates WSM has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. WSM pays a dividend, which adjusts put-call parity and shifts the ex-dividend pricing across the listed chain.
What is a collar on WSM?
A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot.
Current WSM snapshot
As of May 15, 2026, spot at $168.56, ATM IV 52.30%, IV rank 44.99%, expected move 14.99%. The collar on WSM below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this collar structure on WSM specifically: IV regime affects collar pricing on both sides; mid-range WSM IV at 52.30% typically pushes the short call premium to roughly offset the long put cost, with a market-implied 1-standard-deviation move of approximately 14.99% (roughly $25.27 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated WSM expiries trade a higher absolute premium for lower per-day decay. Position sizing on WSM should anchor to the underlying notional of $168.56 per share and to the trader's directional view on WSM stock.
WSM collar setup
The WSM collar below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With WSM near $168.56, the first option leg uses a $175.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed WSM chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 WSM shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 100 shares | Stock | $168.56 | long |
| Sell 1 | Call | $175.00 | $8.30 |
| Buy 1 | Put | $160.00 | $6.75 |
WSM collar risk and reward
- Net Premium / Debit
- -$16,701.00
- Max Profit (per contract)
- $799.00
- Max Loss (per contract)
- -$701.00
- Breakeven(s)
- $167.01
- Risk / Reward Ratio
- 1.140
Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium.
WSM collar payoff curve
Modeled P&L at expiration across a range of underlying prices for the collar on WSM. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -100.0% | -$701.00 |
| $37.28 | -77.9% | -$701.00 |
| $74.55 | -55.8% | -$701.00 |
| $111.82 | -33.7% | -$701.00 |
| $149.08 | -11.6% | -$701.00 |
| $186.35 | +10.6% | +$799.00 |
| $223.62 | +32.7% | +$799.00 |
| $260.89 | +54.8% | +$799.00 |
| $298.16 | +76.9% | +$799.00 |
| $335.43 | +99.0% | +$799.00 |
When traders use collar on WSM
Collars on WSM hedge an existing long WSM stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
WSM thesis for this collar
The market-implied 1-standard-deviation range for WSM extends from approximately $143.29 on the downside to $193.83 on the upside. A WSM collar hedges an existing long WSM position with a protective put while financing the put cost via a short call; when the premiums roughly offset, the collar acts as a near-zero-cost insurance band around the current spot. Current WSM IV rank near 44.99% is mid-range against its 1-year distribution, so the IV signal is neutral; the collar thesis on WSM should anchor more to the directional view and the expected-move geometry. As a Consumer Cyclical name, WSM options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to WSM-specific events.
WSM collar positions are structurally neutral (protective); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. WSM positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move WSM alongside the broader basket even when WSM-specific fundamentals are unchanged. Always rebuild the position from current WSM chain quotes before placing a trade.
Frequently asked questions
- What is a collar on WSM?
- A collar on WSM is the collar strategy applied to WSM (stock). The strategy is structurally neutral (protective): A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot. With WSM stock trading near $168.56, the strikes shown on this page are snapped to the nearest listed WSM chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are WSM collar max profit and max loss calculated?
- Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium. For the WSM collar priced from the end-of-day chain at a 30-day expiry (ATM IV 52.30%), the computed maximum profit is $799.00 per contract and the computed maximum loss is -$701.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a WSM collar?
- The breakeven for the WSM collar priced on this page is roughly $167.01 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current WSM market-implied 1-standard-deviation expected move is approximately 14.99%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a collar on WSM?
- Collars on WSM hedge an existing long WSM stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
- How does current WSM implied volatility affect this collar?
- WSM ATM IV is at 52.30% with IV rank near 44.99%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.