WPP Short Volume
WPP plc (WPP) operates in the Communication Services sector, specifically the Advertising Agencies industry, with a market capitalization near $5.52B, listed on NYSE, employing roughly 97,388 people, carrying a beta of 0.74 to the broader market. WPP plc operates as a global creative transformation enterprise, delivering a comprehensive suite of services that include communications strategies, customer experience enhancement, commerce solutions, and advanced technology applications. Led by Cindy Rose Quackenbush, public since 1987-12-29.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-10-15
- Short Volume
- 194.3K
- Total Volume
- 241.1K
- Short %
- 80.58%
- 30-Day Avg Short %
- 56.22%
Showing 30 days of FINRA short volume data for WPP plc.
Learn how short volume is reported and how to read the data →
Frequently asked WPP short volume questions
- What is the daily WPP short volume?
- As of Oct 15, 2026, WPP plc (WPP) short volume is 194.3K shares against 241.1K total reported volume, or 80.58% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is WPP short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does WPP short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.