WPP Short Interest
WPP plc (WPP) operates in the Communication Services sector, specifically the Advertising Agencies industry, with a market capitalization near $5.52B, listed on NYSE, employing roughly 97,388 people, carrying a beta of 0.74 to the broader market. WPP plc operates as a global creative transformation enterprise, delivering a comprehensive suite of services that include communications strategies, customer experience enhancement, commerce solutions, and advanced technology applications. Led by Cindy Rose Quackenbush, public since 1987-12-29.
Short interest is the total number of shares currently sold short and not yet covered, reported twice monthly by FINRA. Days to cover (short interest divided by average daily volume) indicates how long it would take short sellers to close positions, with higher values signaling greater squeeze potential.
- Settlement Date
- 2026-09-30
- Short Interest
- 1.7M
- Previous Short Interest
- 1.7M
- Change
- 1.61%
- Days to Cover
- 5.08
- Avg Daily Volume
- 341.7K
- Avg Days to Cover (24 reports)
- 4.58
Showing 24 twice-monthly FINRA short interest reports for WPP plc.
Learn how short interest is reported and how to read the data →
Frequently asked WPP short interest questions
- What is the current WPP short interest?
- As of the Sep 30, 2026 settlement, WPP plc (WPP) short interest is 1.7M shares, a +1.61% change from the prior period. FINRA publishes short interest twice monthly on the 15th and last business day of each month under Rule 4560.
- What is the WPP days-to-cover ratio?
- Days-to-cover is 5.08, calculated as short interest divided by average daily volume. It estimates how many trading days closing all short positions would consume given typical liquidity. Values above 5 days are commonly cited as elevated; values above 10 days are squeeze-relevant.
- How does WPP short interest affect options pricing?
- High short interest changes options pricing through three mechanics: borrow-rebate effects (synthetic long stock trades below frictionless put-call parity by approximately the borrow rebate when shares are hard-to-borrow), gamma-squeeze setup risk (if dealers are short gamma against retail call buying, dealer hedge flow can amplify upward moves), and elevated event-vol pricing on names with squeeze potential. See the canonical short-interest documentation for the full mechanism.