WIX Long Put Strategy
WIX (Wix.com Ltd.), in the Technology sector, (Software - Application industry), listed on NASDAQ.
Wix.com Ltd. operates a cloud-based platform globally, enabling individuals and businesses across North America, Europe, Latin America, Asia, and other international regions to build websites and web applications. Its offerings include the intuitive Wix Editor, a visual drag-and-drop tool for site construction and modification, alongside Wix ADI, which leverages artificial intelligence to facilitate tailored website creation. For more advanced needs, Corvid by Wix allows for the development of sophisticated web applications. The company also provides Ascend by Wix, a comprehensive suite of around 20 tools designed to enhance customer engagement, streamline operations, and support business expansion. Users can generate professional logos through the AI-powered Wix Logo Maker. To assist its clientele in supporting their own users across various channels, Wix offers Wix Answers, a robust support infrastructure.
WIX (Wix.com Ltd.) trades in the Technology sector, specifically Software - Application, with a market capitalization of approximately $3.61B, a beta of 0.92 versus the broader market, a 52-week range of 40.16-190.93, average daily share volume of 2.0M, a public-listing history dating back to 2013, approximately 5K full-time employees. These structural characteristics shape how WIX stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 0.92 places WIX roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline.
What is a long put on WIX?
A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration.
WIX snapshot
As of August 14, 2026, spot at $73.88, ATM IV 65.70%, IV rank 19.18%, expected move 18.84%. The long put on WIX below is built from the August 14, 2026 end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 35-day expiry.
Why this long put structure on WIX specifically: WIX IV at 65.70% is on the cheap side of its 1-year range, which favors premium-buying structures like a WIX long put, with a market-implied 1-standard-deviation move of approximately 18.84% (roughly $13.92 on the underlying). The 35-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated WIX expiries trade a higher absolute premium for lower per-day decay. Position sizing on WIX should anchor to the underlying notional of $73.88 per share and to the trader's directional view on WIX stock.
WIX long put setup
The WIX long put below is built from the August 14, 2026 end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With WIX at $73.88 on that close, the first option leg uses a $75.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed WIX chain at a 35-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 WIX shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Put | $75.00 | $6.25 |
WIX long put risk and reward
- Net Premium / Debit
- -$625.00
- Max Profit (per contract)
- $6,874.00
- Max Loss (per contract)
- -$625.00
- Breakeven(s)
- $68.75
- Risk / Reward Ratio
- 10.998
Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium.
WIX long put payoff curve
Modeled P&L at expiration across a range of underlying prices for the long put on WIX. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -100.0% | +$6,874.00 |
| $16.34 | -77.9% | +$5,240.58 |
| $32.68 | -55.8% | +$3,607.17 |
| $49.01 | -33.7% | +$1,973.75 |
| $65.35 | -11.6% | +$340.33 |
| $81.68 | +10.6% | -$625.00 |
| $98.02 | +32.7% | -$625.00 |
| $114.35 | +54.8% | -$625.00 |
| $130.68 | +76.9% | -$625.00 |
| $147.02 | +99.0% | -$625.00 |
When traders use long put on WIX
Long puts on WIX hedge an existing long WIX stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying WIX exposure being hedged.
WIX thesis for this long put
The market-implied 1-standard-deviation range for WIX extends from approximately $59.96 on the downside to $87.80 on the upside. A WIX long put expresses a directional view that the underlying closes below the strike minus premium at expiration, frequently sized to hedge an existing long WIX position with one put per 100 shares held. Current WIX IV rank near 19.18% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on WIX at 65.70%. As a Technology name, WIX options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to WIX-specific events.
WIX long put positions are structurally bearish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. WIX positions also carry Technology sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move WIX alongside the broader basket even when WIX-specific fundamentals are unchanged. Long-premium structures like a long put on WIX are particularly exposed to IV-crush risk through scheduled events (earnings, FDA decisions, central-bank meetings) where IV typically contracts post-event regardless of the directional outcome. Always rebuild the position from current WIX chain quotes before placing a trade.
Frequently asked questions
- What is a long put on WIX?
- A long put on WIX is the long put strategy applied to WIX (stock). The strategy is structurally bearish: A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration. With WIX stock at $73.88 on the August 14, 2026 close, the strikes shown on this page are snapped to the nearest listed WIX chain strike and the premiums come straight from that session's bid/ask midpoint.
- How are WIX long put max profit and max loss calculated?
- Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium. For the WIX long put priced from the August 14, 2026 end-of-day chain at a 30-day expiry (ATM IV 65.70%), the computed maximum profit is $6,874.00 per contract and the computed maximum loss is -$625.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a WIX long put?
- The breakeven for the WIX long put priced on this page is roughly $68.75 at expiration, derived from the August 14, 2026 end-of-day chain's premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The WIX market-implied 1-standard-deviation expected move in the same options snapshot is approximately 18.84%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a long put on WIX?
- Long puts on WIX hedge an existing long WIX stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying WIX exposure being hedged.
- How does current WIX implied volatility affect this long put?
- WIX ATM IV is at 65.70% with IV rank near 19.18%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.