Wayfair Inc. (W) Expected Move

Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.

Wayfair Inc. (W) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry, with a market capitalization near $12.10B, listed on NYSE, employing roughly 12,800 people, carrying a beta of 2.96 to the broader market. Wayfair Inc. Led by Niraj S. Shah, public since 2014-10-02.

Snapshot as of Jul 15, 2026.

Spot Price

$91.77

Expected Move

23.3%

Implied High

$113.13

Implied Low

$70.41

Front DTE

30 days

As of Jul 15, 2026, Wayfair Inc. (W) has an expected move of 23.28%, a one-standard-deviation implied price range of roughly $70.41 to $113.13 from the current $91.77. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.

W Strategy Sizing to the Expected Move

With Wayfair Inc. pricing an expected move of 23.28% from $91.77, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.

How to read the W implied-range chart

The shaded range above shows the one-standard-deviation implied price band at each listed expiration, derived from ATM implied volatility scaled to days-to-expiration. The front-tenor expected move is 23.28%, anchoring an implied range of approximately $70.41 to $113.13. Under lognormal assumptions, roughly 68% of outcomes fall inside that band; 95% fall inside ±2σ; 99.7% inside ±3σ. The empirical equity-return distribution has fatter tails than lognormal, so true tail-outcome frequency is moderately higher than these closed-form numbers suggest.

W expected move and event pricing

Expected move widens with √time: a 5% 30-day move corresponds to roughly a 2.5% 7.5-day move and a 10% 120-day move. W term-structure is in backwardation (slope -0.047), so near-dated tenors price in disproportionate vol - usually because of a known event in the front-month window. Combined with the 72.6% IV rank, the implied move is meaningfully wider than the typical W trailing range, so even premium-selling structures need wide wings to absorb the elevated regime.

Sizing W structures to the expected move

Iron condors with wings at ±1σ collect the modal-outcome premium; ±1.5σ widens probability of inside-range to ~87% but cuts collected premium roughly in half. Strangles do the inverse trade - they pay against the same lognormal distribution, profiting when realized exceeds implied. Calendar spreads bet on the slope of the term structure rather than the level. W put/call volume ratio currently at 1.55 indicates protective put flow dominates - look for hedged-money positioning into the move. The expected move is the inputs the chain is pricing, not a forecast - realized moves above or below are normal under any distribution.

Learn how expected move is reported and how to read the data →

Per-expiration expected move for W derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $91.77 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.

Frequently asked W expected move questions

What is the current W expected move?

As of Jul 15, 2026, Wayfair Inc. (W) has an expected move of 23.28% over the next 30 days, implying a one-standard-deviation price range of $70.41 to $113.13 from the current $91.77. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.

What does the W expected move mean for traders?

Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.

How is W expected move calculated?

The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.