VRA Butterfly Strategy
VRA (Vera Bradley, Inc.), in the Consumer Cyclical sector, (Apparel - Footwear & Accessories industry), listed on NASDAQ.
Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores.
VRA (Vera Bradley, Inc.) trades in the Consumer Cyclical sector, specifically Apparel - Footwear & Accessories, with a market capitalization of approximately $94.0M, a beta of 1.70 versus the broader market, a 52-week range of 1.39-4.39, average daily share volume of 333K, a public-listing history dating back to 2010, approximately 2K full-time employees. These structural characteristics shape how VRA stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.70 indicates VRA has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position.
What is a butterfly on VRA?
A long call butterfly buys one lower-strike call, sells two ATM calls, and buys one higher-strike call, paying a small net debit for a defined-risk position that maxes out if the underlying pins the middle strike at expiration.
Current VRA snapshot
As of May 15, 2026, spot at $3.26, ATM IV 150.20%, IV rank 52.58%, expected move 43.06%. The butterfly on VRA below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this butterfly structure on VRA specifically: VRA IV at 150.20% is mid-range versus its 1-year history, so strategy selection should anchor more to the directional thesis than to the IV regime, with a market-implied 1-standard-deviation move of approximately 43.06% (roughly $1.40 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated VRA expiries trade a higher absolute premium for lower per-day decay. Position sizing on VRA should anchor to the underlying notional of $3.26 per share and to the trader's directional view on VRA stock.
VRA butterfly setup
The VRA butterfly below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With VRA near $3.26, the first option leg uses a $3.10 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed VRA chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 VRA shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Call | $3.10 | N/A |
| Sell 2 | Call | $3.26 | N/A |
| Buy 1 | Call | $3.42 | N/A |
VRA butterfly risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit equals the wing width minus net debit times 100 (reached when the underlying pins the middle strike); max loss equals the net debit times 100. Two breakevens at lower-wing plus debit and upper-wing minus debit.
VRA butterfly payoff curve
Modeled P&L at expiration across a range of underlying prices for the butterfly on VRA. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use butterfly on VRA
Butterflies on VRA are pinning bets - traders use them when they expect VRA to settle near a specific level at expiration (often the prior close, a round number, or the max-pain strike) and want defined-risk exposure to that outcome.
VRA thesis for this butterfly
The market-implied 1-standard-deviation range for VRA extends from approximately $1.86 on the downside to $4.66 on the upside. A VRA long call butterfly is a pinning play: it pays maximum at the middle strike if VRA settles there at expiration, with the wing legs capping both the cost and the maximum loss to the net debit. Current VRA IV rank near 52.58% is mid-range against its 1-year distribution, so the IV signal is neutral; the butterfly thesis on VRA should anchor more to the directional view and the expected-move geometry. As a Consumer Cyclical name, VRA options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to VRA-specific events.
VRA butterfly positions are structurally neutral / pin (limited-risk, limited-reward); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. VRA positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move VRA alongside the broader basket even when VRA-specific fundamentals are unchanged. Always rebuild the position from current VRA chain quotes before placing a trade.
Frequently asked questions
- What is a butterfly on VRA?
- A butterfly on VRA is the butterfly strategy applied to VRA (stock). The strategy is structurally neutral / pin (limited-risk, limited-reward): A long call butterfly buys one lower-strike call, sells two ATM calls, and buys one higher-strike call, paying a small net debit for a defined-risk position that maxes out if the underlying pins the middle strike at expiration. With VRA stock trading near $3.26, the strikes shown on this page are snapped to the nearest listed VRA chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are VRA butterfly max profit and max loss calculated?
- Max profit equals the wing width minus net debit times 100 (reached when the underlying pins the middle strike); max loss equals the net debit times 100. Two breakevens at lower-wing plus debit and upper-wing minus debit. For the VRA butterfly priced from the end-of-day chain at a 30-day expiry (ATM IV 150.20%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a VRA butterfly?
- The breakeven for the VRA butterfly priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current VRA market-implied 1-standard-deviation expected move is approximately 43.06%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a butterfly on VRA?
- Butterflies on VRA are pinning bets - traders use them when they expect VRA to settle near a specific level at expiration (often the prior close, a round number, or the max-pain strike) and want defined-risk exposure to that outcome.
- How does current VRA implied volatility affect this butterfly?
- VRA ATM IV is at 150.20% with IV rank near 52.58%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.