How are ULTA cash-secured put max profit and max loss calculated?

Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the ULTA cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 37.63%), the computed maximum profit is $925.00 per contract and the computed maximum loss is -$41,574.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.

What is the breakeven for a ULTA cash-secured put?

The breakeven for the ULTA cash-secured put priced on this page is roughly $415.75 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current ULTA market-implied 1-standard-deviation expected move is approximately 10.79%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.

How does current ULTA implied volatility affect this cash-secured put?

ULTA ATM IV is at 37.63% with IV rank near 43.21%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.

ULTA Cash-Secured Put Strategy

ULTA (Ulta Beauty, Inc.), in the Consumer Cyclical sector, (Specialty Retail industry), listed on NASDAQ.

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications.

ULTA (Ulta Beauty, Inc.) trades in the Consumer Cyclical sector, specifically Specialty Retail, with a market capitalization of approximately $21.00B, a trailing P/E of 17.99, a beta of 0.86 versus the broader market, a 52-week range of 448.57-714.97, average daily share volume of 777K, a public-listing history dating back to 2007, approximately 20K full-time employees. These structural characteristics shape how ULTA stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.

A beta of 0.86 places ULTA roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline.

What is a cash-secured put on ULTA?

A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike.

Current ULTA snapshot

As of June 30, 2026, spot at $448.74, ATM IV 37.63%, IV rank 43.21%, expected move 10.79%. The cash-secured put on ULTA below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 31-day expiry.

Why this cash-secured put structure on ULTA specifically: ULTA IV at 37.63% is mid-range versus its 1-year history, so the credit collected on a ULTA cash-secured put sits in line with its long-run distribution, with a market-implied 1-standard-deviation move of approximately 10.79% (roughly $48.41 on the underlying). The 31-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated ULTA expiries trade a higher absolute premium for lower per-day decay. Position sizing on ULTA should anchor to the underlying notional of $448.74 per share and to the trader's directional view on ULTA stock.

ULTA cash-secured put setup

The ULTA cash-secured put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With ULTA near $448.74, the first option leg uses a $425.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed ULTA chain at a 31-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 ULTA shares for the stock leg in covered calls and collars).

Action	Type	Strike / Basis	Premium (est)
Sell 1	Put	$425.00	$9.25

ULTA cash-secured put risk and reward

Net Premium / Debit: +$925.00
Max Profit (per contract): $925.00
Max Loss (per contract): -$41,574.00
Breakeven(s): $415.75
Risk / Reward Ratio: 0.022

Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium.

ULTA cash-secured put payoff curve

Modeled P&L at expiration across a range of underlying prices for the cash-secured put on ULTA. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.

P&L at expiration across the modeled underlying-price range. Green shading marks profitable regions, red shading marks loss regions. Dotted purple verticals mark breakevens; the solid dark vertical marks current spot.

Underlying Price	% From Spot	P&L at Expiration
$0.01	-100.0%	-$41,574.00
$99.23	-77.9%	-$31,652.22
$198.45	-55.8%	-$21,730.44
$297.66	-33.7%	-$11,808.66
$396.88	-11.6%	-$1,886.88
$496.10	+10.6%	+$925.00
$595.32	+32.7%	+$925.00
$694.53	+54.8%	+$925.00
$793.75	+76.9%	+$925.00
$892.97	+99.0%	+$925.00

When traders use cash-secured put on ULTA

Cash-secured puts on ULTA earn premium while a trader waits to acquire ULTA stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning ULTA.

ULTA thesis for this cash-secured put

The market-implied 1-standard-deviation range for ULTA extends from approximately $400.33 on the downside to $497.15 on the upside. A ULTA cash-secured put lets a trader earn premium while waiting to acquire ULTA at the strike price; the strategy is most attractive when the trader is comfortable holding the underlying at that level and IV is rich enough to compensate for the assignment risk. Current ULTA IV rank near 43.21% is mid-range against its 1-year distribution, so the IV signal is neutral; the cash-secured put thesis on ULTA should anchor more to the directional view and the expected-move geometry. As a Consumer Cyclical name, ULTA options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to ULTA-specific events.

ULTA cash-secured put positions are structurally neutral to slightly bullish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. ULTA positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move ULTA alongside the broader basket even when ULTA-specific fundamentals are unchanged. Short-premium structures like a cash-secured put on ULTA carry tail risk when realized volatility exceeds the implied move; review historical ULTA earnings reactions and macro stress periods before sizing. Always rebuild the position from current ULTA chain quotes before placing a trade.

Frequently asked questions

What is a cash-secured put on ULTA?: A cash-secured put on ULTA is the cash-secured put strategy applied to ULTA (stock). The strategy is structurally neutral to slightly bullish: A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike. With ULTA stock trading near $448.74, the strikes shown on this page are snapped to the nearest listed ULTA chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
How are ULTA cash-secured put max profit and max loss calculated?: Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the ULTA cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 37.63%), the computed maximum profit is $925.00 per contract and the computed maximum loss is -$41,574.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
What is the breakeven for a ULTA cash-secured put?: The breakeven for the ULTA cash-secured put priced on this page is roughly $415.75 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current ULTA market-implied 1-standard-deviation expected move is approximately 10.79%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
When should you consider a cash-secured put on ULTA?: Cash-secured puts on ULTA earn premium while a trader waits to acquire ULTA stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning ULTA.
How does current ULTA implied volatility affect this cash-secured put?: ULTA ATM IV is at 37.63% with IV rank near 43.21%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.