TRU Cash-Secured Put Strategy

TRU (TransUnion), in the Industrials sector, (Specialty Business Services industry), listed on NYSE.

TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions. The company operates in two segments, U.S. Markets and International. The U.S. Markets segment provides credit reporting, credit marketing, analytics and consulting, identity verification, and authentication and debt recovery solutions for financial services industry; and onboarding and transaction processing products, scoring and analytic products, marketing solutions, fraud and identity management solutions, and customer retention solutions, as well select market-specific solutions for insurance, technology, retail and e-commerce, telecommunications, media, tenant and employment screening, collections, and public sectors. It also offers credit reports, scores, and freezes credit monitoring, identity protection and resolution, and financial management for consumers, as well as helps businesses respond to data breach events through its own websites, as well as channels.

TRU (TransUnion) trades in the Industrials sector, specifically Specialty Business Services, with a market capitalization of approximately $13.56B, a trailing P/E of 19.24, a beta of 1.55 versus the broader market, a 52-week range of 63.37-99.39, average daily share volume of 2.3M, a public-listing history dating back to 2015, approximately 13K full-time employees. These structural characteristics shape how TRU stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.

A beta of 1.55 indicates TRU has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. TRU pays a dividend, which adjusts put-call parity and shifts the ex-dividend pricing across the listed chain.

What is a cash-secured put on TRU?

A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike.

Current TRU snapshot

As of June 30, 2026, spot at $71.91, ATM IV 41.60%, IV rank 35.46%, expected move 11.93%. The cash-secured put on TRU below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 17-day expiry.

Why this cash-secured put structure on TRU specifically: TRU IV at 41.60% is mid-range versus its 1-year history, so the credit collected on a TRU cash-secured put sits in line with its long-run distribution, with a market-implied 1-standard-deviation move of approximately 11.93% (roughly $8.58 on the underlying). The 17-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated TRU expiries trade a higher absolute premium for lower per-day decay. Position sizing on TRU should anchor to the underlying notional of $71.91 per share and to the trader's directional view on TRU stock.

TRU cash-secured put setup

The TRU cash-secured put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With TRU near $71.91, the first option leg uses a $67.50 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed TRU chain at a 17-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 TRU shares for the stock leg in covered calls and collars).

ActionTypeStrike / BasisPremium (est)
Sell 1Put$67.50$1.00

TRU cash-secured put risk and reward

Net Premium / Debit
+$100.00
Max Profit (per contract)
$100.00
Max Loss (per contract)
-$6,649.00
Breakeven(s)
$66.50
Risk / Reward Ratio
0.015

Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium.

TRU cash-secured put payoff curve

Modeled P&L at expiration across a range of underlying prices for the cash-secured put on TRU. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.

TRU cash-secured put profit and loss curve at expiration with breakevens and current spot markedTRU cash-secured put payoff at expiration-$6000-$5000-$4000-$3000-$2000-$1000$0$20$40$60$80$100$120$140Underlying Price ($)P&L at Expiration ($)BE $66.50Spot $71.91
P&L at expiration across the modeled underlying-price range. Green shading marks profitable regions, red shading marks loss regions. Dotted purple verticals mark breakevens; the solid dark vertical marks current spot.
Underlying Price% From SpotP&L at Expiration
$0.01-100.0%-$6,649.00
$15.91-77.9%-$5,059.14
$31.81-55.8%-$3,469.28
$47.71-33.7%-$1,879.42
$63.60-11.6%-$289.56
$79.50+10.6%+$100.00
$95.40+32.7%+$100.00
$111.30+54.8%+$100.00
$127.20+76.9%+$100.00
$143.10+99.0%+$100.00

When traders use cash-secured put on TRU

Cash-secured puts on TRU earn premium while a trader waits to acquire TRU stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning TRU.

TRU thesis for this cash-secured put

The market-implied 1-standard-deviation range for TRU extends from approximately $63.33 on the downside to $80.49 on the upside. A TRU cash-secured put lets a trader earn premium while waiting to acquire TRU at the strike price; the strategy is most attractive when the trader is comfortable holding the underlying at that level and IV is rich enough to compensate for the assignment risk. Current TRU IV rank near 35.46% is mid-range against its 1-year distribution, so the IV signal is neutral; the cash-secured put thesis on TRU should anchor more to the directional view and the expected-move geometry. As a Industrials name, TRU options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to TRU-specific events.

TRU cash-secured put positions are structurally neutral to slightly bullish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. TRU positions also carry Industrials sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move TRU alongside the broader basket even when TRU-specific fundamentals are unchanged. Short-premium structures like a cash-secured put on TRU carry tail risk when realized volatility exceeds the implied move; review historical TRU earnings reactions and macro stress periods before sizing. Always rebuild the position from current TRU chain quotes before placing a trade.

Frequently asked questions

What is a cash-secured put on TRU?
A cash-secured put on TRU is the cash-secured put strategy applied to TRU (stock). The strategy is structurally neutral to slightly bullish: A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike. With TRU stock trading near $71.91, the strikes shown on this page are snapped to the nearest listed TRU chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
How are TRU cash-secured put max profit and max loss calculated?
Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the TRU cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 41.60%), the computed maximum profit is $100.00 per contract and the computed maximum loss is -$6,649.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
What is the breakeven for a TRU cash-secured put?
The breakeven for the TRU cash-secured put priced on this page is roughly $66.50 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current TRU market-implied 1-standard-deviation expected move is approximately 11.93%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
When should you consider a cash-secured put on TRU?
Cash-secured puts on TRU earn premium while a trader waits to acquire TRU stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning TRU.
How does current TRU implied volatility affect this cash-secured put?
TRU ATM IV is at 41.60% with IV rank near 35.46%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.

Related TRU analysis