TOON Long Put Strategy

TOON (Kartoon Studios Inc.), in the Communication Services sector, (Entertainment industry), listed on AMEX.

Kartoon Studios Inc., a content and brand management company, creates, produces, licenses, and broadcasts educational and multimedia animated content for children worldwide. The company offers Ukulele U, a live-action IP preschool music series; Team Zenko Go!, a preschool computer animated children's streaming television series; Rainbow Rangers, an animated series about the adventures of seven magical girls; Guava Juice, a 2D animated IP series; Shaq's Garage, a children's animated series about the secret adventures; Cocomelon that provides 3D animation videos of traditional nursery rhymes and children's songs; Eggventurers, a preschool animated series; Barbie Productions that provides animated Barbie series; Octonauts, a children's television series based on the children's books; Roblox Rumble, an elimination-style competitive reality series; Spin Master Productions; Madagascar; and Bee & PuppyCat. It also operates a cartoon channel over various platforms. In addition, the company acts as a licensing agent for Llama Llama, Bee & PuppyCat, and Castlevania. It serves various customers and partners, including broadcasters, consumer products licensees, and online platforms. The company was formerly known as Genius Brands International, Inc. and changed its name to Kartoon Studios Inc. in June 2023.

TOON (Kartoon Studios Inc.) trades in the Communication Services sector, specifically Entertainment, with a market capitalization of approximately $29.9M, a beta of 2.06 versus the broader market, a 52-week range of 0.53-0.929, average daily share volume of 255K, a public-listing history dating back to 2012, approximately 344 full-time employees. These structural characteristics shape how TOON stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.

A beta of 2.06 indicates TOON has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position.

What is a long put on TOON?

A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration.

Current TOON snapshot

As of May 15, 2026, spot at $0.63, ATM IV 24.30%, IV rank 0.52%, expected move 6.97%. The long put on TOON below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.

Why this long put structure on TOON specifically: TOON IV at 24.30% is on the cheap side of its 1-year range, which favors premium-buying structures like a TOON long put, with a market-implied 1-standard-deviation move of approximately 6.97% (roughly $0.04 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated TOON expiries trade a higher absolute premium for lower per-day decay. Position sizing on TOON should anchor to the underlying notional of $0.63 per share and to the trader's directional view on TOON stock.

TOON long put setup

The TOON long put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With TOON near $0.63, the first option leg uses a $0.63 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed TOON chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 TOON shares for the stock leg in covered calls and collars).

ActionTypeStrike / BasisPremium (est)
Buy 1Put$0.63N/A

TOON long put risk and reward

Net Premium / Debit
N/A
Max Profit (per contract)
Unbounded
Max Loss (per contract)
Unbounded
Breakeven(s)
None on modeled curve
Risk / Reward Ratio
N/A

Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium.

TOON long put payoff curve

Modeled P&L at expiration across a range of underlying prices for the long put on TOON. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.

When traders use long put on TOON

Long puts on TOON hedge an existing long TOON stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying TOON exposure being hedged.

TOON thesis for this long put

The market-implied 1-standard-deviation range for TOON extends from approximately $0.59 on the downside to $0.67 on the upside. A TOON long put expresses a directional view that the underlying closes below the strike minus premium at expiration, frequently sized to hedge an existing long TOON position with one put per 100 shares held. Current TOON IV rank near 0.52% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on TOON at 24.30%. As a Communication Services name, TOON options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to TOON-specific events.

TOON long put positions are structurally bearish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. TOON positions also carry Communication Services sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move TOON alongside the broader basket even when TOON-specific fundamentals are unchanged. Long-premium structures like a long put on TOON are particularly exposed to IV-crush risk through scheduled events (earnings, FDA decisions, central-bank meetings) where IV typically contracts post-event regardless of the directional outcome. Always rebuild the position from current TOON chain quotes before placing a trade.

Frequently asked questions

What is a long put on TOON?
A long put on TOON is the long put strategy applied to TOON (stock). The strategy is structurally bearish: A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration. With TOON stock trading near $0.63, the strikes shown on this page are snapped to the nearest listed TOON chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
How are TOON long put max profit and max loss calculated?
Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium. For the TOON long put priced from the end-of-day chain at a 30-day expiry (ATM IV 24.30%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
What is the breakeven for a TOON long put?
The breakeven for the TOON long put priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current TOON market-implied 1-standard-deviation expected move is approximately 6.97%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
When should you consider a long put on TOON?
Long puts on TOON hedge an existing long TOON stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying TOON exposure being hedged.
How does current TOON implied volatility affect this long put?
TOON ATM IV is at 24.30% with IV rank near 0.52%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.

Related TOON analysis