SNBR Insider Trading
Sleep Number Corp (SNBR) operates in the Consumer Cyclical sector, specifically the Furnishings, Fixtures & Appliances industry, with a market capitalization near $2.9M, listed on NASDAQ, employing roughly 3,114 people, carrying a beta of 2.49 to the broader market. Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. Led by Linda Findley Kozlowski, public since 1998-12-04.
In the last 12 months, Sleep Number Corp insiders made 2 buy transactions and 6 sale transactions.
| Date | Name | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Jun 23, 2026 | HOWARD JULIE | S-Sale | 10,585 | $0.13 | $1.4K |
| Jun 22, 2026 | MENDEZ ANGEL L | S-Sale | 3,020 | $0.22 | $666 |
| Jun 22, 2026 | Hellfeld Samuel R | S-Sale | 7,964.04 | $0.31 | $2.5K |
| Jun 16, 2026 | Krusmark Christopher D | S-Sale | 3,130.165 | $0.66 | $2.1K |
| Jun 15, 2026 | Krusmark Christopher D | D-Return | 30,720 | $0.37 | $11.4K |
| Jun 15, 2026 | Hellfeld Samuel R | D-Return | 40,000 | $0.39 | $15.6K |
| Jun 15, 2026 | Baker Kelly F. | D-Return | 614 | $0.40 | $243 |
| Jun 15, 2026 | Minson Amber | D-Return | 4,293 | $0.41 | $1.7K |
| Jun 15, 2026 | Barra Melissa | D-Return | 81,512 | $0.37 | $30.3K |
| Jun 15, 2026 | Macadam Stephen E. | D-Return | 97,272 | $0.44 | $42.4K |
How to Read SNBR Insider Activity
Net insider sentiment skews to the sell side over the trailing twelve months: 6 sales versus 2 buys. Insider sales carry less informational weight than buys because they are often driven by liquidity, tax planning, or pre-scheduled Rule 10b5-1 trading plans rather than negative information. The transaction-type column distinguishes open-market sales from scheduled plan executions. The transaction table above includes the filer's reporting name, transaction type, share count, per-share price, and total dollar value where computable. For options traders, insider activity is one input to event-driven sizing alongside earnings calendar, analyst-rating cluster moves, and the implied-vol surface. Form 4 filings (the dominant Section 16 reporting form) must be submitted within two business days of the transaction; clusters of buys across multiple insiders within a short window are the strongest informational pattern. SEC EDGAR carries the underlying source filings for verification and additional historical depth.
Learn how insider trading is reported and how to read the data →