ROKU Short Volume
Roku, Inc. (ROKU) operates in the Communication Services sector, specifically the Entertainment industry, with a market capitalization near $22.59B, listed on NASDAQ, employing roughly 3,600 people, carrying a beta of 2.05 to the broader market. Roku, Inc. Led by Anthony J. Wood, public since 2017-09-28.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-09-30
- Short Volume
- 225.7K
- Total Volume
- 454.5K
- Short %
- 49.66%
- 30-Day Avg Short %
- 44.83%
Showing 30 days of FINRA short volume data for Roku, Inc..
Learn how short volume is reported and how to read the data →
ROKU most-active contracts
| Type | Strike | Expiration | Volume | OI | IV | Bid | Ask |
|---|---|---|---|---|---|---|---|
| PUT | $140.00 | Oct 16, 2026 | 0 | 5.8K | 24.8% | $0.05 | $0.64 |
| CALL | $130.00 | Dec 15, 2028 | 750 | 567 | 20.7% | $34.95 | $36.40 |
Top 2 contracts from the institutional-grade nightly options scan; ranked by volume within the broader S&P 500/400/600 + ETF universe.
Frequently asked ROKU short volume questions
- What is the daily ROKU short volume?
- As of Sep 30, 2026, Roku, Inc. (ROKU) short volume is 225.7K shares against 454.5K total reported volume, or 49.66% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is ROKU short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does ROKU short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.