Rh (RH) Expected Move
Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.
Rh (RH) operates in the Consumer Cyclical sector, specifically the Specialty Retail industry, with a market capitalization near $2.30B, listed on NYSE, employing roughly 6,870 people, carrying a beta of 1.86 to the broader market. RH, along with its various associated businesses, functions as a prominent retailer specializing in home furnishings. Led by Gary G. Friedman, public since 2012-11-02.
Snapshot as of Sep 30, 2026.
- Spot Price
- $121.94
- Expected Move
- 17.3%
- Implied High
- $143.06
- Implied Low
- $100.82
- Front DTE
- 30 days
As of Sep 30, 2026, Rh (RH) has an expected move of 17.32%, a one-standard-deviation implied price range of roughly $100.82 to $143.06 from the current $121.94. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.
RH Strategy Sizing to the Expected Move
With Rh pricing an expected move of 17.32% from $121.94, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.
How to read the RH implied-range chart
The shaded range above shows the one-standard-deviation implied price band at each listed expiration, derived from ATM implied volatility scaled to days-to-expiration. The front-tenor expected move is 17.32%, anchoring an implied range of approximately $100.82 to $143.06. Under lognormal assumptions, roughly 68% of outcomes fall inside that band; 95% fall inside ±2σ; 99.7% inside ±3σ. The empirical equity-return distribution has fatter tails than lognormal, so true tail-outcome frequency is moderately higher than these closed-form numbers suggest.
RH expected move and event pricing
Expected move widens with √time: a 5% 30-day move corresponds to roughly a 2.5% 7.5-day move and a 10% 120-day move. RH term-structure is in contango (slope 0.004), so longer-dated tenors price in proportionally more vol than √time scaling alone would suggest - typically because long-dated cycles include uncertain macro states. With IV rank at 14.5%, the implied move is at the low end of the typical RH range - cheap optionality for buyers, thin premium for sellers.
Sizing RH structures to the expected move
Iron condors with wings at ±1σ collect the modal-outcome premium; ±1.5σ widens probability of inside-range to ~87% but cuts collected premium roughly in half. Strangles do the inverse trade - they pay against the same lognormal distribution, profiting when realized exceeds implied. Calendar spreads bet on the slope of the term structure rather than the level. RH put/call volume ratio currently at 1.51 indicates protective put flow dominates - look for hedged-money positioning into the move. The expected move is the inputs the chain is pricing, not a forecast - realized moves above or below are normal under any distribution.
Learn how expected move is reported and how to read the data →
Per-expiration expected move for RH derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $121.94 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.
| Expiration | DTE | ATM IV | Expected Move | Implied High | Implied Low |
|---|---|---|---|---|---|
| Oct 2, 2026 | 2 | 70.6% | 5.2% | $128.31 | $115.57 |
| Oct 9, 2026 | 9 | 61.9% | 9.7% | $133.79 | $110.09 |
| Oct 16, 2026 | 16 | 60.3% | 12.6% | $137.33 | $106.55 |
| Oct 23, 2026 | 23 | 61.0% | 15.3% | $140.61 | $103.27 |
| Oct 30, 2026 | 30 | 60.4% | 17.3% | $143.06 | $100.82 |
| Nov 6, 2026 | 37 | 60.8% | 19.4% | $145.55 | $98.33 |
| Nov 20, 2026 | 51 | 59.7% | 22.3% | $149.15 | $94.73 |
| Dec 18, 2026 | 79 | 67.0% | 31.2% | $159.95 | $83.93 |
| Jan 15, 2027 | 107 | 65.1% | 35.2% | $164.92 | $78.96 |
| Feb 19, 2027 | 142 | 65.7% | 41.0% | $171.91 | $71.97 |
| Mar 19, 2027 | 170 | 65.6% | 44.8% | $176.53 | $67.35 |
| May 21, 2027 | 233 | 66.8% | 53.4% | $187.02 | $56.86 |
| Jun 17, 2027 | 260 | 69.3% | 58.5% | $193.26 | $50.62 |
| Sep 17, 2027 | 352 | 68.8% | 67.6% | $204.33 | $39.55 |
| Jan 21, 2028 | 478 | 68.1% | 77.9% | $216.97 | $26.91 |
| Dec 15, 2028 | 807 | 69.2% | 102.9% | $247.41 | $-3.53 |
| Jan 19, 2029 | 842 | 69.2% | 105.1% | $250.10 | $-6.22 |
RH highest implied-volatility contracts
| Type | Strike | Expiration | Volume | OI | IV | Bid | Ask |
|---|---|---|---|---|---|---|---|
| PUT | $65.00 | Jan 19, 2029 | 725 | 104 | 73.4% | $12.50 | $13.10 |
Top 1 contracts from the institutional-grade nightly options scan; ranked by iv within the broader S&P 500/400/600 + ETF universe.
Frequently asked RH expected move questions
- What is the current RH expected move?
- As of Sep 30, 2026, Rh (RH) has an expected move of 17.32% over the next 30 days, implying a one-standard-deviation price range of $100.82 to $143.06 from the current $121.94. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.
- What does the RH expected move mean for traders?
- Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.
- How is RH expected move calculated?
- The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.