RCKY Insider Trading

Rocky Brands, Inc. (RCKY) operates in the Consumer Cyclical sector, specifically the Apparel - Footwear & Accessories industry, with a market capitalization near $344.4M, listed on NASDAQ, employing roughly 2,200 people, carrying a beta of 2.39 to the broader market. Rocky Brands, Inc. Led by Jason S. Brooks, public since 1993-02-03.

In the last 12 months, Rocky Brands, Inc. insiders made 2 buy transactions and 16 sale transactions.

DateNameTypeSharesPriceValue
Oct 5, 2026Winbigler Tracie A.A-Award436$0.00$0
Oct 5, 2026Smith Dwight EricA-Award436$0.00$0
Oct 5, 2026Moore Robert Burton Jr.A-Award436$0.00$0
Oct 5, 2026LOVELAND CURTIS AA-Award436$0.00$0
Oct 5, 2026Jordan William LA-Award436$0.00$0
Oct 5, 2026Haning G CourtneyA-Award436$0.00$0
Oct 5, 2026Hahn Robyn R.A-Award436$0.00$0
Oct 5, 2026Finn Michael LA-Award436$0.00$0
Aug 12, 2026Finn Michael LG-Gift500$0.00$0
Aug 7, 2026Moore Robert Burton Jr.M-Exempt3,000$39.80$119.4K

RCKY Insider Activity by Quarter

Reported Form 4 and Form 5 lines under RCKY's own SEC company ID, by transaction date, back to Q4 2024. Purchases and sales are code P / S (open market or private) in the company's shares; other lines are purchases and sales of other securities (options, warrants, preferred), awards, exercises, tax withholding, gifts and other acquisitions and dispositions. Later filings and amendments can change the current quarter. Earlier quarters are not shown: the filings read reach back to Mar 12, 2020, and a quarter counts only when every filing for it was read.

QuarterPurchasesBoughtSalesSoldOther Lines
Q4 2026 (so far)0N/A0N/A8
Q3 20261$24.3K9$1.2M23
Q2 20260N/A0N/A9
Q1 20260N/A0N/A18
Q4 20251$8.7K7$759.9K18
Q3 20250N/A5$677.7K16
Q2 20251$4.7K0N/A8
Q1 20251$18.6K0N/A14
Q4 20241$10.2K1$103.7K10

RCKY Institutional Ownership (13F)

As of Jun 30, 2026 (Q2 2026), 117 institutions reported holding 6,069,888 RCKY shares, valued at $248.7M as reported, 80.0% of its market cap (market cap of Jun 26, 2026). That is -3 institutions from the quarter before. Among managers whose reports for both quarters are comparable, 11 opened a position, 13 closed one, 42 added and 38 trimmed.

Top Holders, Q2 2026

ManagerSharesValueChange
ALLIANCEBERNSTEIN L.P.647,175$25.1M+108,921
BlackRock, Inc.522,760$21.6M+29,464
DIMENSIONAL FUND ADVISORS LP514,294$21.2M+8,815
RAYMOND JAMES FINANCIAL INC510,171$21.0M+22,876
VANGUARD CAPITAL MANAGEMENT LLC320,446$13.2M+144
AMERICAN CENTURY COMPANIES INC234,931$9.7M-23,752
GEODE CAPITAL MANAGEMENT, LLC192,492$7.9M+19,924
Aristides Capital LLC185,944$7.7M+73,200
Russell Investments Group, Ltd.159,508$6.6M+36,536
CRAWFORD INVESTMENT COUNSEL INC157,856$6.5M+790

By Quarter

QuarterInstitutionsSharesValue
Q2 20261176,069,888$248.7M
Q1 20261205,813,555$220.0M
Q4 20251015,527,427$162.1M
Q3 20251055,331,760$158.6M
Q2 2025905,387,988$119.6M
Q1 2025875,334,519$92.7M
Q4 2024865,360,381$122.2M
Q3 2024925,479,343$174.3M
Q2 2024865,601,843$207.0M

From the SEC's Form 13F data sets: investment managers with $100 million or more in Section 13(f) securities report their holdings each quarter, up to 45 days after it ends; a restated filing replaces the original, and values are as the managers reported them (a position whose price runs about 1,000 times below other managers', from a manager whose positions mostly do, is read as reported in thousands of dollars). The same shares can be reported by more than one manager, so totals can count some twice.

ETFs Holding RCKY

FundWeight of RCKYShares (as reported)Value (as reported)Source updated
VTI Vanguard Morningstar Total Stock Market ETF0.00%226,104$10.2MOct 7, 2026
AVUV Avantis U.S. Small Cap Value ETF0.03%193,095$8.9MOct 8, 2026
IWM iShares Russell 2000 ETF0.01%191,863$8.9MOct 8, 2026
DFSV U.S. Small Cap Value Portfolio ETF Class Shares0.03%171,740$8.0MOct 8, 2026
DFAT Dimensional - US Targeted Value ETF0.02%105,657$4.9MOct 8, 2026
VXF Vanguard Extended Market ETF0.00%86,615$3.9MOct 7, 2026
DES WisdomTree U.S. SmallCap Dividend Fund0.09%41,737$1.9MOct 7, 2026
VTWO Vanguard Russell 2000 ETF0.01%41,668$1.9MOct 7, 2026
DWAS Invesco Dorsey Wright SmallCap Momentum ETF0.41%35,376$1.6MOct 8, 2026
DFAC Dimensional - US Core Equity 2 ETF0.00%32,351$1.5MOct 8, 2026
FDM First Trust Dow Jones Select MicroCap Index Fund0.54%30,560$1.4MOct 8, 2026
IWC iShares Micro-Cap ETF0.08%22,713$1.0MOct 8, 2026
AVSC Avantis U.S. Small Cap Equity ETF0.03%16,853$778.8KOct 8, 2026
DCOR U.S. Core Equity 1 Portfolio ETF Class Shares0.00%11,543$537.4KOct 8, 2026
EES WisdomTree U.S. SmallCap Fund0.06%8,902$414.5KOct 7, 2026

From each fund's latest holdings file on record that shows RCKY's listed security itself. A file counts when its line count is consistent with the fund's reported holdings count (at most twice it plus 10, or at most 1,000 lines for a reported count of exactly 10, which the data source gives many funds as a cap), read with that file or inherited from the fund's last classified file (within 20% of its line count, read within 60 days). Funds whose line for the company could not be confirmed as RCKY's listed security, or that hold it through underlying funds (look-through), are not listed. Only long positions count: a fund is left out when any of its lines for RCKY reports a negative weight, share count or value, or none of them above zero (a short position, or figures that disagree). Shares, value and weight are as reported in each fund's file, dated by the data source's last update of that file (not the date of the positions); the weight is RCKY's share of that fund.

How to Read RCKY Insider Activity

Net insider sentiment skews to the sell side over the trailing twelve months: 16 sales versus 2 buys. Insider sales carry less informational weight than buys because they are often driven by liquidity, tax planning, or pre-scheduled Rule 10b5-1 trading plans rather than negative information. The transaction type alone does not say whether a sale was made on the open market or privately, or under a 10b5-1 plan; the filing's plan checkbox and footnotes do. The transaction table above includes the filer's reporting name, transaction type, share count, per-share price, and total dollar value where computable. For options traders, insider activity is one input to event-driven sizing alongside earnings calendar, analyst-rating cluster moves, and the implied-vol surface. Form 4 filings (the dominant Section 16 reporting form) must be submitted within two business days of the transaction; clusters of buys across multiple insiders within a short window are the strongest informational pattern. SEC EDGAR carries the underlying source filings for verification and additional historical depth.

Learn how insider trading is reported and how to read the data →

Frequently asked RCKY insider trading questions

How active are RCKY insiders right now?
Over the trailing twelve months, Rocky Brands, Inc. (RCKY) insiders made 2 buy transactions and 16 sale transactions. Net insider sentiment over the trailing twelve months tilts to the sell side (16 sales vs 2 buys). The transaction list above shows the most recent filings; each entry includes the insider's name, transaction type, share count, and per-share price.
What counts as an insider transaction?
Section 16 of the Securities Exchange Act requires officers, directors, and 10% beneficial-owner shareholders to disclose changes in their holdings via Form 3 (initial statement), Form 4 (subsequent transactions, filed within two business days), and Form 5 (annual catch-up). Insider transactions cover open-market purchases and sales, exercise of stock options, gifts, and grants. The "transaction type" field on each row distinguishes these subcategories.
Are RCKY insider buys a bullish signal?
Insider purchases (Type P, made on the open market or privately; the code covers both) carry more informational weight than insider sales: an insider must commit personal capital, and the SEC scrutinizes purchases under Rule 10b5-1 for material non-public information. Sales, by contrast, are often driven by liquidity, tax planning, or pre-scheduled 10b5-1 trading plans rather than negative information. Cluster buying (multiple insiders buying within a short window) is a stronger signal than isolated buys.
How do RCKY insider transactions affect options pricing?
Insider transaction data does not directly drive implied volatility, but Form 4 disclosures can move single-name IV if the size or timing is unusual (e.g. a large CEO buy ahead of an earnings window). Options markets price the marginal informational content; routine transactions under pre-scheduled plans are typically ignored. For event-driven options sizing, pair the insider transaction history with the upcoming earnings calendar.