PRSU Long Put Strategy
PRSU (Pursuit Attractions and Hospitality, Inc.), in the Industrials sector, (Specialty Business Services industry), listed on NYSE.
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.
PRSU (Pursuit Attractions and Hospitality, Inc.) trades in the Industrials sector, specifically Specialty Business Services, with a market capitalization of approximately $1.15B, a trailing P/E of 38.40, a beta of 1.41 versus the broader market, a 52-week range of 26.66-45.47, average daily share volume of 230K, a public-listing history dating back to 2004, approximately 2K full-time employees. These structural characteristics shape how PRSU stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.41 indicates PRSU has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. The trailing P/E of 38.40 is on the rich side, which tends to correlate with higher earnings-window IV expansion as the market debates whether forward growth supports the multiple.
What is a long put on PRSU?
A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration.
Current PRSU snapshot
As of May 15, 2026, spot at $41.77, ATM IV 36.10%, IV rank 0.00%, expected move 10.35%. The long put on PRSU below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this long put structure on PRSU specifically: PRSU IV at 36.10% is on the cheap side of its 1-year range, which favors premium-buying structures like a PRSU long put, with a market-implied 1-standard-deviation move of approximately 10.35% (roughly $4.32 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated PRSU expiries trade a higher absolute premium for lower per-day decay. Position sizing on PRSU should anchor to the underlying notional of $41.77 per share and to the trader's directional view on PRSU stock.
PRSU long put setup
The PRSU long put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With PRSU near $41.77, the first option leg uses a $41.77 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed PRSU chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 PRSU shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Put | $41.77 | N/A |
PRSU long put risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium.
PRSU long put payoff curve
Modeled P&L at expiration across a range of underlying prices for the long put on PRSU. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use long put on PRSU
Long puts on PRSU hedge an existing long PRSU stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying PRSU exposure being hedged.
PRSU thesis for this long put
The market-implied 1-standard-deviation range for PRSU extends from approximately $37.45 on the downside to $46.09 on the upside. A PRSU long put expresses a directional view that the underlying closes below the strike minus premium at expiration, frequently sized to hedge an existing long PRSU position with one put per 100 shares held. Current PRSU IV rank near 0.00% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on PRSU at 36.10%. As a Industrials name, PRSU options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to PRSU-specific events.
PRSU long put positions are structurally bearish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. PRSU positions also carry Industrials sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move PRSU alongside the broader basket even when PRSU-specific fundamentals are unchanged. Long-premium structures like a long put on PRSU are particularly exposed to IV-crush risk through scheduled events (earnings, FDA decisions, central-bank meetings) where IV typically contracts post-event regardless of the directional outcome. Always rebuild the position from current PRSU chain quotes before placing a trade.
Frequently asked questions
- What is a long put on PRSU?
- A long put on PRSU is the long put strategy applied to PRSU (stock). The strategy is structurally bearish: A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration. With PRSU stock trading near $41.77, the strikes shown on this page are snapped to the nearest listed PRSU chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are PRSU long put max profit and max loss calculated?
- Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium. For the PRSU long put priced from the end-of-day chain at a 30-day expiry (ATM IV 36.10%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a PRSU long put?
- The breakeven for the PRSU long put priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current PRSU market-implied 1-standard-deviation expected move is approximately 10.35%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a long put on PRSU?
- Long puts on PRSU hedge an existing long PRSU stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying PRSU exposure being hedged.
- How does current PRSU implied volatility affect this long put?
- PRSU ATM IV is at 36.10% with IV rank near 0.00%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.