PRSU Collar Strategy
PRSU (Pursuit Attractions and Hospitality, Inc.), in the Industrials sector, (Specialty Business Services industry), listed on NYSE.
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.
PRSU (Pursuit Attractions and Hospitality, Inc.) trades in the Industrials sector, specifically Specialty Business Services, with a market capitalization of approximately $1.15B, a trailing P/E of 38.40, a beta of 1.41 versus the broader market, a 52-week range of 26.66-45.47, average daily share volume of 230K, a public-listing history dating back to 2004, approximately 2K full-time employees. These structural characteristics shape how PRSU stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.41 indicates PRSU has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. The trailing P/E of 38.40 is on the rich side, which tends to correlate with higher earnings-window IV expansion as the market debates whether forward growth supports the multiple.
What is a collar on PRSU?
A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot.
Current PRSU snapshot
As of May 15, 2026, spot at $41.77, ATM IV 36.10%, IV rank 0.00%, expected move 10.35%. The collar on PRSU below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this collar structure on PRSU specifically: IV regime affects collar pricing on both sides; compressed PRSU IV at 36.10% typically pushes the short call premium to roughly offset the long put cost, with a market-implied 1-standard-deviation move of approximately 10.35% (roughly $4.32 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated PRSU expiries trade a higher absolute premium for lower per-day decay. Position sizing on PRSU should anchor to the underlying notional of $41.77 per share and to the trader's directional view on PRSU stock.
PRSU collar setup
The PRSU collar below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With PRSU near $41.77, the first option leg uses a $43.86 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed PRSU chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 PRSU shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 100 shares | Stock | $41.77 | long |
| Sell 1 | Call | $43.86 | N/A |
| Buy 1 | Put | $39.68 | N/A |
PRSU collar risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium.
PRSU collar payoff curve
Modeled P&L at expiration across a range of underlying prices for the collar on PRSU. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use collar on PRSU
Collars on PRSU hedge an existing long PRSU stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
PRSU thesis for this collar
The market-implied 1-standard-deviation range for PRSU extends from approximately $37.45 on the downside to $46.09 on the upside. A PRSU collar hedges an existing long PRSU position with a protective put while financing the put cost via a short call; when the premiums roughly offset, the collar acts as a near-zero-cost insurance band around the current spot. Current PRSU IV rank near 0.00% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on PRSU at 36.10%. As a Industrials name, PRSU options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to PRSU-specific events.
PRSU collar positions are structurally neutral (protective); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. PRSU positions also carry Industrials sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move PRSU alongside the broader basket even when PRSU-specific fundamentals are unchanged. Always rebuild the position from current PRSU chain quotes before placing a trade.
Frequently asked questions
- What is a collar on PRSU?
- A collar on PRSU is the collar strategy applied to PRSU (stock). The strategy is structurally neutral (protective): A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot. With PRSU stock trading near $41.77, the strikes shown on this page are snapped to the nearest listed PRSU chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are PRSU collar max profit and max loss calculated?
- Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium. For the PRSU collar priced from the end-of-day chain at a 30-day expiry (ATM IV 36.10%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a PRSU collar?
- The breakeven for the PRSU collar priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current PRSU market-implied 1-standard-deviation expected move is approximately 10.35%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a collar on PRSU?
- Collars on PRSU hedge an existing long PRSU stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
- How does current PRSU implied volatility affect this collar?
- PRSU ATM IV is at 36.10% with IV rank near 0.00%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.