PRPL Short Volume
Purple Innovation, Inc. (PRPL) operates in the Consumer Cyclical sector, specifically the Furnishings, Fixtures & Appliances industry, with a market capitalization near $28.4M, listed on NASDAQ, employing roughly 1,100 people, carrying a beta of 1.47 to the broader market. Purple Innovation, Inc. Led by Rob DeMartini, public since 2015-10-29.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-08-14
- Short Volume
- 2.1K
- Total Volume
- 3.8K
- Short %
- 56.80%
- 30-Day Avg Short %
- 50.29%
Showing 30 days of FINRA short volume data for Purple Innovation, Inc..
Learn how short volume is reported and how to read the data →
Frequently asked PRPL short volume questions
- What is the daily PRPL short volume?
- As of Aug 14, 2026, Purple Innovation, Inc. (PRPL) short volume is 2.1K shares against 3.8K total reported volume, or 56.80% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is PRPL short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does PRPL short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.