Purple Innovation, Inc. (PRPL) IV/HV History
Comparing implied volatility to historical (realized) volatility reveals whether options are priced rich or cheap relative to actual price movement. Persistent gaps can signal trading opportunities.
Purple Innovation, Inc. (PRPL) operates in the Consumer Cyclical sector, specifically the Furnishings, Fixtures & Appliances industry, with a market capitalization near $49.8M, listed on NASDAQ, employing roughly 1,200 people, carrying a beta of 1.52 to the broader market. Purple Innovation, Inc. Led by Robert T. DeMartini, public since 2015-10-29.
Snapshot as of May 15, 2026.
- Spot Price
- $0.42
- ATM IV
- 17.5%
- HV 20-Day
- 97.8%
- HV 60-Day
- 83.8%
- IV Rank
- 0.0%
- IV Percentile
- 0.0%
As of May 15, 2026, Purple Innovation, Inc. (PRPL) ATM implied volatility is 17.5%. 20-day realized volatility is 97.8%, producing an IV-HV spread of -80.3 vol points. Realized volatility currently exceeds implied, an inversion that can signal a pending IV expansion. IV rank is 0.0%.
How PRPL iv/hv history Data Feeds Strategy Selection
Strategy selection on Purple Innovation, Inc. options does not derive from any single metric in isolation. The iv/hv history view above sits inside a broader read: ATM IV currently sits at 17.5% and dealer gamma exposure is positive, so dealer hedging is mechanically mean-reverting. Combine the iv/hv history data here with the volatility-skew surface, dealer-gamma exposure, max-pain level, and upcoming-events calendar to build a positioning thesis. Risk-defined structures (credit spreads, debit spreads, iron condors) are usually safer than naked positions while the regime is uncertain; the data on this page anchors the inputs but does not by itself constitute a trade thesis.
Learn how implied vs realized volatility is reported and how to read the data →
Frequently asked PRPL iv/hv history questions
- Is PRPL options pricing rich or cheap right now?
- As of May 15, 2026, Purple Innovation, Inc. (PRPL) ATM IV is 17.5% against 20-day realized volatility of 97.8%. IV rank is 0.0%. Realized volatility currently exceeds implied: an inversion of the typical equity volatility risk premium that often precedes IV expansion.
- What is the PRPL variance risk premium?
- The variance risk premium is the persistent gap between implied and subsequently realized volatility. In equity markets it averages positive because option sellers demand compensation for bearing variance shocks. PRPL is currently pricing inverted to the historical pattern, which is one input to whether short-vol or long-vol structures carry their typical edge.
- What does PRPL IV rank mean for strategy selection?
- IV rank normalizes the current ATM IV to its 1-year range: 0% is the low, 100% is the high. PRPL's current rank of 0.0% signals where current pricing sits in its own 1-year history. High-rank regimes typically favor premium-selling structures (credit spreads, condors, covered calls); low-rank regimes typically favor premium-buying or long-volatility structures.