PRPL Analyst Ratings

Purple Innovation, Inc. (PRPL) operates in the Consumer Cyclical sector, specifically the Furnishings, Fixtures & Appliances industry, with a market capitalization near $49.8M, listed on NASDAQ, employing roughly 1,200 people, carrying a beta of 1.52 to the broader market. Purple Innovation, Inc. Led by Robert T. DeMartini, public since 2015-10-29.

Consensus: Mixed from 0 analysts.

Price Targets

Average Target

$2.87

High

$6.00

Low

$1.10

Recent Upgrades & Downgrades

How to Read PRPL Analyst Coverage

Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.

For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.

Learn how analyst ratings is reported and how to read the data →

Frequently asked PRPL analyst ratings questions

What is the PRPL consensus price target?

As of the latest aggregator update, Purple Innovation, Inc. (PRPL) carries a consensus 12-month price target of $2.87. Target ranges run from a low of $1.10 to a high of $6.00. The target is the average of the price targets published by sell-side equity analysts covering the name.

What is the analyst rating consensus on PRPL?

Analyst rating consensus is not currently available for PRPL.

What recent ratings actions has PRPL seen?

The five most recent ratings actions on PRPL appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.

How do analyst targets affect PRPL options pricing?

Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.