LAMR - Lamar Advertising Company
Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. This diverse offering assists both burgeoning local businesses and established national brands in consistently engaging expansive audiences.
As of Jun 30, 2026: spot at $156.74, ATM IV 22.6%, max pain $154.75, net GEX -$354.4K.
- Sector
- Real Estate
- Industry
- REIT - Specialty
- Market Cap
- $15.84B
- P/E Ratio
- 28.79
- Beta
- 1.23
- 52-Week Range
- 113.66-158.69
- Dividend Yield
- $6.60
- CEO
- Sean E. Reilly
- Employees
- 3,500
- IPO Date
- Aug 2, 1996
- Exchange
- NASDAQ
What LAMR Looks Like to Options Traders Today
IV rank of 29.0% is subdued relative to the 1-year history, conditions that typically favor premium-buying or long-volatility structures (debit spreads, calendar spreads, long straddles); negative net gamma exposure (-$354.4K) means dealers hedge with trend, amplifying realized volatility and accelerating directional moves; the 25-delta skew (0.062) prices calls richer than puts, often reflecting upside speculation or squeeze risk.
What This Page Covers
The LAMR overview links into per-metric analysis views: max pain, gamma exposure, volatility skew, expected move, options chain, open interest history, and aggregate Greeks. Microstructure data is available on short interest, short volume, fail-to-deliver, and market structure. Corporate data is on fundamentals, earnings, analyst ratings, and insider trading.
Frequently asked LAMR overview questions
- What is LAMR?
- LAMR is the ticker symbol for Lamar Advertising Company, a listed security. Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. Listed on NASDAQ. LAMR is the equity ticker shown on this page; equity options traders use the security for directional, volatility, and income strategies via the listed options chain.
- What does the LAMR options snapshot look like today?
- As of Jun 30, 2026, the LAMR options snapshot shows spot at $156.74, ATM IV 22.6%, IV rank 29.0%, max pain $154.75, net GEX -$354.4K, expected move 6.48%. The full options chain, Greeks by strike and expiration, per-strike open-interest distribution, dealer gamma and delta exposure, and the volatility skew surface are linked from this overview page. Each per-metric route refreshes once per trading session and reflects the most recent close-of-business listed-options state.
- What are LAMR's key statistics?
- Lamar Advertising Company (LAMR) carries a market capitalization of $15.84B, trailing P/E ratio of 28.79, beta of 1.23 relative to the broader market, 52-week range of 113.66-158.69. Full income statement, balance sheet, cash flow, and TTM ratio history is on the per-ticker fundamentals page; daily price history and 52-week levels are accessible from the same view. These structural inputs frame how the options market prices implied volatility around earnings windows and capital events.
- What sector or industry does LAMR belong to?
- Lamar Advertising Company operates in the Real Estate sector, in the REIT - Specialty industry. Sector classification affects how the ticker correlates with sector ETFs, how it reacts to macro factors like rate moves and commodity prices, and how its options pricing compares to sector peers. Compare LAMR's implied volatility and skew against sector benchmarks to gauge whether the options market is pricing single-name or systemic risk relative to the broader peer group.
- How current is the LAMR data on this page?
- The options snapshot above is dated Jun 30, 2026 and refreshes once per session, with all per-strike Greeks and exposure aggregates recomputed at the daily close. Company-profile fields (sector, industry, market cap, P/E, IPO date) refresh from the vendor feed nightly. Financials and earnings refresh as 10-K and 10-Q filings are parsed (typically within several business days of the actual report). FINRA microstructure data refreshes on the source's cadence (daily for short volume, bi-monthly for short interest, weekly for the OTC volume file, twice-monthly for SEC FTD).