LAD Cash-Secured Put Strategy
LAD (Lithia Motors, Inc.), in the Consumer Cyclical sector, (Auto - Dealerships industry), listed on NYSE.
Lithia Motors, Inc. operates as an automotive retailer in the United States. The company operates through three segments: Domestic, Import, and Luxury. It offers new and used vehicles; vehicle financing services; warranties, insurance contracts, and vehicle and theft protection services; and automotive repair and maintenance services, as well as sells vehicle body and parts under the Driveway and GreenCars brand names. As of February 18, 2022, the company operated through 278 stores. It also offers its products online through 300 websites. Lithia Motors, Inc. was founded in 1946 and is headquartered in Medford, Oregon.
LAD (Lithia Motors, Inc.) trades in the Consumer Cyclical sector, specifically Auto - Dealerships, with a market capitalization of approximately $6.23B, a trailing P/E of 9.00, a beta of 1.28 versus the broader market, a 52-week range of 239.78-360.56, average daily share volume of 333K, a public-listing history dating back to 1996, approximately 30K full-time employees. These structural characteristics shape how LAD stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.28 places LAD roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline. The trailing P/E of 9.00 is on the value side, where IV often compresses outside event windows because forward growth expectations are already discounted into the share price. LAD pays a dividend, which adjusts put-call parity and shifts the ex-dividend pricing across the listed chain.
What is a cash-secured put on LAD?
A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike.
Current LAD snapshot
As of May 13, 2026, spot at $273.33, ATM IV 36.30%, IV rank 23.33%, expected move 10.41%. The cash-secured put on LAD below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this cash-secured put structure on LAD specifically: LAD IV at 36.30% is on the cheap side of its 1-year range, which means a premium-selling LAD cash-secured put collects less credit per unit of strike-width risk, with a market-implied 1-standard-deviation move of approximately 10.41% (roughly $28.45 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated LAD expiries trade a higher absolute premium for lower per-day decay. Position sizing on LAD should anchor to the underlying notional of $273.33 per share and to the trader's directional view on LAD stock.
LAD cash-secured put setup
The LAD cash-secured put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With LAD near $273.33, the first option leg uses a $260.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed LAD chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 LAD shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Sell 1 | Put | $260.00 | $9.25 |
LAD cash-secured put risk and reward
- Net Premium / Debit
- +$925.00
- Max Profit (per contract)
- $925.00
- Max Loss (per contract)
- -$25,074.00
- Breakeven(s)
- $250.75
- Risk / Reward Ratio
- 0.037
Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium.
LAD cash-secured put payoff curve
Modeled P&L at expiration across a range of underlying prices for the cash-secured put on LAD. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -100.0% | -$25,074.00 |
| $60.44 | -77.9% | -$19,030.63 |
| $120.88 | -55.8% | -$12,987.27 |
| $181.31 | -33.7% | -$6,943.90 |
| $241.74 | -11.6% | -$900.53 |
| $302.18 | +10.6% | +$925.00 |
| $362.61 | +32.7% | +$925.00 |
| $423.05 | +54.8% | +$925.00 |
| $483.48 | +76.9% | +$925.00 |
| $543.91 | +99.0% | +$925.00 |
When traders use cash-secured put on LAD
Cash-secured puts on LAD earn premium while a trader waits to acquire LAD stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning LAD.
LAD thesis for this cash-secured put
The market-implied 1-standard-deviation range for LAD extends from approximately $244.88 on the downside to $301.78 on the upside. A LAD cash-secured put lets a trader earn premium while waiting to acquire LAD at the strike price; the strategy is most attractive when the trader is comfortable holding the underlying at that level and IV is rich enough to compensate for the assignment risk. Current LAD IV rank near 23.33% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on LAD at 36.30%. As a Consumer Cyclical name, LAD options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to LAD-specific events.
LAD cash-secured put positions are structurally neutral to slightly bullish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. LAD positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move LAD alongside the broader basket even when LAD-specific fundamentals are unchanged. Short-premium structures like a cash-secured put on LAD carry tail risk when realized volatility exceeds the implied move; review historical LAD earnings reactions and macro stress periods before sizing. Always rebuild the position from current LAD chain quotes before placing a trade.
Frequently asked questions
- What is a cash-secured put on LAD?
- A cash-secured put on LAD is the cash-secured put strategy applied to LAD (stock). The strategy is structurally neutral to slightly bullish: A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike. With LAD stock trading near $273.33, the strikes shown on this page are snapped to the nearest listed LAD chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are LAD cash-secured put max profit and max loss calculated?
- Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the LAD cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 36.30%), the computed maximum profit is $925.00 per contract and the computed maximum loss is -$25,074.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a LAD cash-secured put?
- The breakeven for the LAD cash-secured put priced on this page is roughly $250.75 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current LAD market-implied 1-standard-deviation expected move is approximately 10.41%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a cash-secured put on LAD?
- Cash-secured puts on LAD earn premium while a trader waits to acquire LAD stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning LAD.
- How does current LAD implied volatility affect this cash-secured put?
- LAD ATM IV is at 36.30% with IV rank near 23.33%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.