KO Short Volume
The Coca-Cola Company (KO) operates in the Consumer Defensive sector, specifically the Beverages - Non-Alcoholic industry, with a market capitalization near $377.38B, listed on NYSE, employing roughly 65,900 people, carrying a beta of 0.34 to the broader market. The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. Led by Henrique Braun, public since 1962-01-02.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-08-14
- Short Volume
- 1.2M
- Total Volume
- 2.4M
- Short %
- 50.84%
- 30-Day Avg Short %
- 36.46%
Showing 30 days of FINRA short volume data for The Coca-Cola Company.
Learn how short volume is reported and how to read the data →
Frequently asked KO short volume questions
- What is the daily KO short volume?
- As of Aug 14, 2026, The Coca-Cola Company (KO) short volume is 1.2M shares against 2.4M total reported volume, or 50.84% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is KO short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does KO short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.