KO Short Volume
The Coca-Cola Company (KO) operates in the Consumer Defensive sector, specifically the Beverages - Non-Alcoholic industry, with a market capitalization near $370.36B, listed on NYSE, employing roughly 65,900 people, carrying a beta of 0.34 to the broader market. The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. Led by Henrique Gnani Braun, public since 1962-01-02.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-09-30
- Short Volume
- 2.5M
- Total Volume
- 4.4M
- Short %
- 56.85%
- 30-Day Avg Short %
- 43.75%
Showing 30 days of FINRA short volume data for The Coca-Cola Company.
Learn how short volume is reported and how to read the data →
KO most-active contracts
| Type | Strike | Expiration | Volume | OI | IV | Bid | Ask |
|---|---|---|---|---|---|---|---|
| CALL | $87.00 | Oct 9, 2026 | 6.8K | 194 | 18.3% | $0.67 | $0.72 |
| CALL | $88.00 | Oct 9, 2026 | 6.6K | 812 | 18.0% | $0.35 | $0.39 |
Top 2 contracts from the institutional-grade nightly options scan; ranked by volume within the broader S&P 500/400/600 + ETF universe.
Frequently asked KO short volume questions
- What is the daily KO short volume?
- As of Sep 30, 2026, The Coca-Cola Company (KO) short volume is 2.5M shares against 4.4M total reported volume, or 56.85% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is KO short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does KO short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.