HUBS Cash-Secured Put Strategy
HUBS (HubSpot, Inc.), in the Technology sector, (Software - Application industry), listed on NYSE.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
HUBS (HubSpot, Inc.) trades in the Technology sector, specifically Software - Application, with a market capitalization of approximately $9.17B, a trailing P/E of 93.72, a beta of 1.23 versus the broader market, a 52-week range of 173.25-669.46, average daily share volume of 1.7M, a public-listing history dating back to 2014, approximately 9K full-time employees. These structural characteristics shape how HUBS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.23 places HUBS roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline. The trailing P/E of 93.72 is on the rich side, which tends to correlate with higher earnings-window IV expansion as the market debates whether forward growth supports the multiple.
What is a cash-secured put on HUBS?
A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike.
Current HUBS snapshot
As of May 15, 2026, spot at $197.70, ATM IV 67.10%, IV rank 33.14%, expected move 19.24%. The cash-secured put on HUBS below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this cash-secured put structure on HUBS specifically: HUBS IV at 67.10% is mid-range versus its 1-year history, so the credit collected on a HUBS cash-secured put sits in line with its long-run distribution, with a market-implied 1-standard-deviation move of approximately 19.24% (roughly $38.03 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated HUBS expiries trade a higher absolute premium for lower per-day decay. Position sizing on HUBS should anchor to the underlying notional of $197.70 per share and to the trader's directional view on HUBS stock.
HUBS cash-secured put setup
The HUBS cash-secured put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With HUBS near $197.70, the first option leg uses a $190.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed HUBS chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 HUBS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Sell 1 | Put | $190.00 | $11.85 |
HUBS cash-secured put risk and reward
- Net Premium / Debit
- +$1,185.00
- Max Profit (per contract)
- $1,185.00
- Max Loss (per contract)
- -$17,814.00
- Breakeven(s)
- $178.15
- Risk / Reward Ratio
- 0.067
Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium.
HUBS cash-secured put payoff curve
Modeled P&L at expiration across a range of underlying prices for the cash-secured put on HUBS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -100.0% | -$17,814.00 |
| $43.72 | -77.9% | -$13,442.85 |
| $87.43 | -55.8% | -$9,071.71 |
| $131.14 | -33.7% | -$4,700.56 |
| $174.86 | -11.6% | -$329.42 |
| $218.57 | +10.6% | +$1,185.00 |
| $262.28 | +32.7% | +$1,185.00 |
| $305.99 | +54.8% | +$1,185.00 |
| $349.70 | +76.9% | +$1,185.00 |
| $393.41 | +99.0% | +$1,185.00 |
When traders use cash-secured put on HUBS
Cash-secured puts on HUBS earn premium while a trader waits to acquire HUBS stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning HUBS.
HUBS thesis for this cash-secured put
The market-implied 1-standard-deviation range for HUBS extends from approximately $159.67 on the downside to $235.73 on the upside. A HUBS cash-secured put lets a trader earn premium while waiting to acquire HUBS at the strike price; the strategy is most attractive when the trader is comfortable holding the underlying at that level and IV is rich enough to compensate for the assignment risk. Current HUBS IV rank near 33.14% is mid-range against its 1-year distribution, so the IV signal is neutral; the cash-secured put thesis on HUBS should anchor more to the directional view and the expected-move geometry. As a Technology name, HUBS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to HUBS-specific events.
HUBS cash-secured put positions are structurally neutral to slightly bullish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. HUBS positions also carry Technology sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move HUBS alongside the broader basket even when HUBS-specific fundamentals are unchanged. Short-premium structures like a cash-secured put on HUBS carry tail risk when realized volatility exceeds the implied move; review historical HUBS earnings reactions and macro stress periods before sizing. Always rebuild the position from current HUBS chain quotes before placing a trade.
Frequently asked questions
- What is a cash-secured put on HUBS?
- A cash-secured put on HUBS is the cash-secured put strategy applied to HUBS (stock). The strategy is structurally neutral to slightly bullish: A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike. With HUBS stock trading near $197.70, the strikes shown on this page are snapped to the nearest listed HUBS chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are HUBS cash-secured put max profit and max loss calculated?
- Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the HUBS cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 67.10%), the computed maximum profit is $1,185.00 per contract and the computed maximum loss is -$17,814.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a HUBS cash-secured put?
- The breakeven for the HUBS cash-secured put priced on this page is roughly $178.15 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current HUBS market-implied 1-standard-deviation expected move is approximately 19.24%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a cash-secured put on HUBS?
- Cash-secured puts on HUBS earn premium while a trader waits to acquire HUBS stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning HUBS.
- How does current HUBS implied volatility affect this cash-secured put?
- HUBS ATM IV is at 67.10% with IV rank near 33.14%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.