HIMS Butterfly Strategy

HIMS (Hims & Hers Health, Inc.), in the Healthcare sector, (Medical - Equipment & Services industry), listed on NYSE.

Hims & Hers Health, Inc. operates a comprehensive digital health platform that seamlessly links individuals with licensed medical professionals for virtual consultations and ongoing care. Through its user-friendly websites and mobile app, the company delivers a diverse portfolio of health and wellness solutions directly to consumers. This includes access to recurring prescription medications, alongside a wide selection of over-the-counter drugs, devices, cosmetics, and dietary supplements. Its core focus areas are general wellness, sexual health, skincare, and hair care. Specific non-prescription offerings span categories such as: Wellness: encompassing items like vitamin C, melatonin, biotin, and collagen protein supplements. Skincare: including products such as moisturizers, serums, and face washes.

HIMS (Hims & Hers Health, Inc.) trades in the Healthcare sector, specifically Medical - Equipment & Services, with a market capitalization of approximately $6.69B, a beta of 2.40 versus the broader market, a 52-week range of 13.74-65.299, average daily share volume of 22.0M, a public-listing history dating back to 2019, approximately 2K full-time employees. These structural characteristics shape how HIMS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.

A beta of 2.40 indicates HIMS has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position.

What is a butterfly on HIMS?

A long call butterfly buys one lower-strike call, sells two ATM calls, and buys one higher-strike call, paying a small net debit for a defined-risk position that maxes out if the underlying pins the middle strike at expiration.

HIMS snapshot

As of August 14, 2026, spot at $28.40, ATM IV 63.01%, IV rank 5.16%, expected move 18.06%. The butterfly on HIMS below is built from the August 14, 2026 end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 28-day expiry.

Why this butterfly structure on HIMS specifically: HIMS IV at 63.01% is on the cheap side of its 1-year range, which favors premium-buying structures like a HIMS butterfly, with a market-implied 1-standard-deviation move of approximately 18.06% (roughly $5.13 on the underlying). The 28-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated HIMS expiries trade a higher absolute premium for lower per-day decay. Position sizing on HIMS should anchor to the underlying notional of $28.40 per share and to the trader's directional view on HIMS stock.

HIMS butterfly setup

The HIMS butterfly below is built from the August 14, 2026 end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With HIMS at $28.40 on that close, the first option leg uses a $27.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed HIMS chain at a 28-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 HIMS shares for the stock leg in covered calls and collars).

ActionTypeStrike / BasisPremium (est)
Buy 1Call$27.00$2.74
Sell 2Call$28.00$2.15
Buy 1Call$30.00$1.41

HIMS butterfly risk and reward

Net Premium / Debit
+$15.50
Max Profit (per contract)
$113.19
Max Loss (per contract)
-$84.50
Breakeven(s)
$29.16
Risk / Reward Ratio
1.340

Max profit equals the wing width minus net debit times 100 (reached when the underlying pins the middle strike); max loss equals the net debit times 100. Two breakevens at lower-wing plus debit and upper-wing minus debit.

HIMS butterfly payoff curve

Modeled P&L at expiration across a range of underlying prices for the butterfly on HIMS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.

HIMS butterfly profit and loss curve at expiration with breakevens and current spot markedHIMS butterfly payoff at expiration-$50$0$50$100$10$20$30$40$50Underlying Price ($)P&L at Expiration ($)BE $29.16Spot $28.40
P&L at expiration across the modeled underlying-price range. Green shading marks profitable regions, red shading marks loss regions. Dotted purple verticals mark breakevens; the solid dark vertical marks current spot.
Underlying Price% From SpotP&L at Expiration
$0.01-100.0%+$15.50
$6.29-77.9%+$15.50
$12.57-55.8%+$15.50
$18.84-33.6%+$15.50
$25.12-11.5%+$15.50
$31.40+10.6%-$84.50
$37.68+32.7%-$84.50
$43.96+54.8%-$84.50
$50.24+76.9%-$84.50
$56.51+99.0%-$84.50

When traders use butterfly on HIMS

Butterflies on HIMS are pinning bets - traders use them when they expect HIMS to settle near a specific level at expiration (often the prior close, a round number, or the max-pain strike) and want defined-risk exposure to that outcome.

HIMS thesis for this butterfly

The market-implied 1-standard-deviation range for HIMS extends from approximately $23.27 on the downside to $33.53 on the upside. A HIMS long call butterfly is a pinning play: it pays maximum at the middle strike if HIMS settles there at expiration, with the wing legs capping both the cost and the maximum loss to the net debit. Current HIMS IV rank near 5.16% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on HIMS at 63.01%. As a Healthcare name, HIMS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to HIMS-specific events.

HIMS butterfly positions are structurally neutral / pin (limited-risk, limited-reward); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. HIMS positions also carry Healthcare sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move HIMS alongside the broader basket even when HIMS-specific fundamentals are unchanged. Always rebuild the position from current HIMS chain quotes before placing a trade.

Frequently asked questions

What is a butterfly on HIMS?
A butterfly on HIMS is the butterfly strategy applied to HIMS (stock). The strategy is structurally neutral / pin (limited-risk, limited-reward): A long call butterfly buys one lower-strike call, sells two ATM calls, and buys one higher-strike call, paying a small net debit for a defined-risk position that maxes out if the underlying pins the middle strike at expiration. With HIMS stock at $28.40 on the August 14, 2026 close, the strikes shown on this page are snapped to the nearest listed HIMS chain strike and the premiums come straight from that session's bid/ask midpoint.
How are HIMS butterfly max profit and max loss calculated?
Max profit equals the wing width minus net debit times 100 (reached when the underlying pins the middle strike); max loss equals the net debit times 100. Two breakevens at lower-wing plus debit and upper-wing minus debit. For the HIMS butterfly priced from the August 14, 2026 end-of-day chain at a 30-day expiry (ATM IV 63.01%), the computed maximum profit is $113.19 per contract and the computed maximum loss is -$84.50 per contract. Live intraday quotes will differ as the chain moves through the trading session.
What is the breakeven for a HIMS butterfly?
The breakeven for the HIMS butterfly priced on this page is roughly $29.16 at expiration, derived from the August 14, 2026 end-of-day chain's premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The HIMS market-implied 1-standard-deviation expected move in the same options snapshot is approximately 18.06%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
When should you consider a butterfly on HIMS?
Butterflies on HIMS are pinning bets - traders use them when they expect HIMS to settle near a specific level at expiration (often the prior close, a round number, or the max-pain strike) and want defined-risk exposure to that outcome.
How does current HIMS implied volatility affect this butterfly?
HIMS ATM IV is at 63.01% with IV rank near 5.16%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.

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