HHS Analyst Ratings
Harte Hanks, Inc. (HHS) operates in the Communication Services sector, specifically the Advertising Agencies industry, with a market capitalization near $19.6M, listed on NASDAQ, employing roughly 1,715 people, carrying a beta of -0.03 to the broader market. Harte Hanks, Inc. Led by David Fisher, public since 1993-11-04.
Consensus: Mixed from 0 analysts.
Recent Upgrades & Downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Nov 9, 2017 | Noble Capital Markets | upgrade | Hold | Buy |
| Mar 14, 2016 | BMO Capital | downgrade | Outperform | Market Perform |
| Jul 21, 2015 | BMO Capital | upgrade | Market Perform | Outperform |
| May 30, 2014 | BMO Capital | downgrade | Outperform | Market Perform |
| Oct 21, 2013 | Noble Capital Markets | downgrade | Buy | Hold |
How to Read HHS Analyst Coverage
Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.
For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.
Learn how analyst ratings is reported and how to read the data →
Frequently asked HHS analyst ratings questions
- What is the HHS consensus price target?
- Consensus price target is not currently available for HHS.
- What is the analyst rating consensus on HHS?
- Analyst rating consensus is not currently available for HHS.
- What recent ratings actions has HHS seen?
- The five most recent ratings actions on HHS appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.
- How do analyst targets affect HHS options pricing?
- Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.