GOOS Straddle Strategy
GOOS (Canada Goose Holdings Inc.), in the Consumer Cyclical sector, (Apparel - Manufacturers industry), listed on NYSE.
Canada Goose Holdings Inc. designs, manufactures, and sells performance luxury apparel for men, women, youth, children, and babies in Canada, the United States, Asia Pacific, Europe, the Middle East, Africa, and Latin America. The company operates through three segments: Direct-to-Consumer, Wholesale, and Other. It offers parkas, lightweight down jackets, rainwear, windwear, knitwear, footwear, and accessories for fall, winter, and spring seasons. As of April 3, 2022, the company operated through its 56 national e-commerce markets and 41 directly operated retail stores in North America, Europe, and Asia Pacific. It also sells its products through wholesale partners and distributors. The company was founded in 1957 and is headquartered in Toronto, Canada.
GOOS (Canada Goose Holdings Inc.) trades in the Consumer Cyclical sector, specifically Apparel - Manufacturers, with a market capitalization of approximately $1.04B, a trailing P/E of 66.02, a beta of 1.77 versus the broader market, a 52-week range of 8.86-15.425, average daily share volume of 422K, a public-listing history dating back to 2017, approximately 4K full-time employees. These structural characteristics shape how GOOS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.77 indicates GOOS has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. The trailing P/E of 66.02 is on the rich side, which tends to correlate with higher earnings-window IV expansion as the market debates whether forward growth supports the multiple.
What is a straddle on GOOS?
A long straddle buys an ATM call and an ATM put at the same strike, profiting from a large move in either direction; max loss equals the combined debit when the underlying pins to the strike at expiration.
Current GOOS snapshot
As of May 15, 2026, spot at $9.62, ATM IV 32.21%, IV rank 6.09%, expected move 9.23%. The straddle on GOOS below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 14-day expiry.
Why this straddle structure on GOOS specifically: GOOS IV at 32.21% is on the cheap side of its 1-year range, which favors premium-buying structures like a GOOS straddle, with a market-implied 1-standard-deviation move of approximately 9.23% (roughly $0.89 on the underlying). The 14-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated GOOS expiries trade a higher absolute premium for lower per-day decay. Position sizing on GOOS should anchor to the underlying notional of $9.62 per share and to the trader's directional view on GOOS stock.
GOOS straddle setup
The GOOS straddle below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With GOOS near $9.62, the first option leg uses a $9.50 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed GOOS chain at a 14-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 GOOS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Call | $9.50 | $0.40 |
| Buy 1 | Put | $9.50 | $0.28 |
GOOS straddle risk and reward
- Net Premium / Debit
- -$67.50
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- -$65.51
- Breakeven(s)
- $8.83, $10.18
- Risk / Reward Ratio
- Unbounded
Upside max profit is unbounded; downside max profit is bounded at the strike minus the combined call plus put debit (reached at zero). Max loss equals the combined debit times 100 (reached when the underlying pins to the strike). Two breakevens at strike plus debit and strike minus debit.
GOOS straddle payoff curve
Modeled P&L at expiration across a range of underlying prices for the straddle on GOOS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -99.9% | +$881.50 |
| $2.14 | -77.8% | +$668.91 |
| $4.26 | -55.7% | +$456.31 |
| $6.39 | -33.6% | +$243.72 |
| $8.51 | -11.5% | +$31.13 |
| $10.64 | +10.6% | +$46.46 |
| $12.77 | +32.7% | +$259.06 |
| $14.89 | +54.8% | +$471.65 |
| $17.02 | +76.9% | +$684.24 |
| $19.14 | +99.0% | +$896.84 |
When traders use straddle on GOOS
Straddles on GOOS are pure-volatility plays that profit from large moves in either direction; traders typically buy GOOS straddles ahead of earnings, FDA decisions, or other catalysts where the realized move is expected to exceed the implied move priced into the chain.
GOOS thesis for this straddle
The market-implied 1-standard-deviation range for GOOS extends from approximately $8.73 on the downside to $10.51 on the upside. A GOOS long straddle is a pure-volatility play: it profits when the underlying moves far enough from the strike in either direction to overcome the combined call plus put debit, regardless of direction. Current GOOS IV rank near 6.09% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on GOOS at 32.21%. As a Consumer Cyclical name, GOOS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to GOOS-specific events.
GOOS straddle positions are structurally neutral / high-volatility (long premium); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. GOOS positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move GOOS alongside the broader basket even when GOOS-specific fundamentals are unchanged. Always rebuild the position from current GOOS chain quotes before placing a trade.
Frequently asked questions
- What is a straddle on GOOS?
- A straddle on GOOS is the straddle strategy applied to GOOS (stock). The strategy is structurally neutral / high-volatility (long premium): A long straddle buys an ATM call and an ATM put at the same strike, profiting from a large move in either direction; max loss equals the combined debit when the underlying pins to the strike at expiration. With GOOS stock trading near $9.62, the strikes shown on this page are snapped to the nearest listed GOOS chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are GOOS straddle max profit and max loss calculated?
- Upside max profit is unbounded; downside max profit is bounded at the strike minus the combined call plus put debit (reached at zero). Max loss equals the combined debit times 100 (reached when the underlying pins to the strike). Two breakevens at strike plus debit and strike minus debit. For the GOOS straddle priced from the end-of-day chain at a 30-day expiry (ATM IV 32.21%), the computed maximum profit is unbounded per contract and the computed maximum loss is -$65.51 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a GOOS straddle?
- The breakeven for the GOOS straddle priced on this page is roughly $8.83 and $10.18 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current GOOS market-implied 1-standard-deviation expected move is approximately 9.23%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a straddle on GOOS?
- Straddles on GOOS are pure-volatility plays that profit from large moves in either direction; traders typically buy GOOS straddles ahead of earnings, FDA decisions, or other catalysts where the realized move is expected to exceed the implied move priced into the chain.
- How does current GOOS implied volatility affect this straddle?
- GOOS ATM IV is at 32.21% with IV rank near 6.09%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.