GOOS Long Put Strategy
GOOS (Canada Goose Holdings Inc.), in the Consumer Cyclical sector, (Apparel - Manufacturers industry), listed on NYSE.
Canada Goose Holdings Inc. designs, produces, and markets premium performance attire for individuals of all ages, including men, women, youth, children, and infants. Its global presence spans Canada, the United States, Asia Pacific, Europe, the Middle East, Africa, and Latin America. The company's business is structured across three primary segments: Direct-to-Consumer sales, Wholesale operations, and Other activities. Their product portfolio encompasses parkas, lightweight down jackets, rainwear, windwear, knitwear, footwear, and various accessories, catering to the autumn, winter, and spring seasons. As of April 3, 2022, Canada Goose engaged with customers via 56 national e-commerce platforms and 41 company-operated retail outlets located across North America, Europe, and the Asia Pacific region. Furthermore, its products are distributed through a network of wholesale partners and third-party distributors.
GOOS (Canada Goose Holdings Inc.) trades in the Consumer Cyclical sector, specifically Apparel - Manufacturers, with a market capitalization of approximately $839.4M, a trailing P/E of 20.63, a beta of 1.77 versus the broader market, a 52-week range of 8.56-15.397, average daily share volume of 619K, a public-listing history dating back to 2017, approximately 4K full-time employees. These structural characteristics shape how GOOS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.77 indicates GOOS has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position.
What is a long put on GOOS?
A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration.
GOOS snapshot
As of August 14, 2026, spot at $8.72, ATM IV 161.70%, IV rank 30.18%, expected move 46.36%. The long put on GOOS below is built from the August 14, 2026 end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 14-day expiry.
Why this long put structure on GOOS specifically: GOOS IV at 161.70% is mid-range versus its 1-year history, so strategy selection should anchor more to the directional thesis than to the IV regime, with a market-implied 1-standard-deviation move of approximately 46.36% (roughly $4.04 on the underlying). The 14-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated GOOS expiries trade a higher absolute premium for lower per-day decay. Position sizing on GOOS should anchor to the underlying notional of $8.72 per share and to the trader's directional view on GOOS stock.
GOOS long put setup
The GOOS long put below is built from the August 14, 2026 end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With GOOS at $8.72 on that close, the first option leg uses a $8.50 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed GOOS chain at a 14-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 GOOS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Put | $8.50 | $0.13 |
GOOS long put risk and reward
- Net Premium / Debit
- -$12.50
- Max Profit (per contract)
- $836.50
- Max Loss (per contract)
- -$12.50
- Breakeven(s)
- $8.38
- Risk / Reward Ratio
- 66.920
Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium.
GOOS long put payoff curve
Modeled P&L at expiration across a range of underlying prices for the long put on GOOS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -99.9% | +$836.50 |
| $1.94 | -77.8% | +$643.81 |
| $3.86 | -55.7% | +$451.11 |
| $5.79 | -33.6% | +$258.42 |
| $7.72 | -11.5% | +$65.73 |
| $9.64 | +10.6% | -$12.50 |
| $11.57 | +32.7% | -$12.50 |
| $13.50 | +54.8% | -$12.50 |
| $15.43 | +76.9% | -$12.50 |
| $17.35 | +99.0% | -$12.50 |
When traders use long put on GOOS
Long puts on GOOS hedge an existing long GOOS stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying GOOS exposure being hedged.
GOOS thesis for this long put
The market-implied 1-standard-deviation range for GOOS extends from approximately $4.68 on the downside to $12.76 on the upside. A GOOS long put expresses a directional view that the underlying closes below the strike minus premium at expiration, frequently sized to hedge an existing long GOOS position with one put per 100 shares held. Current GOOS IV rank near 30.18% is mid-range against its 1-year distribution, so the IV signal is neutral; the long put thesis on GOOS should anchor more to the directional view and the expected-move geometry. As a Consumer Cyclical name, GOOS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to GOOS-specific events.
GOOS long put positions are structurally bearish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. GOOS positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move GOOS alongside the broader basket even when GOOS-specific fundamentals are unchanged. Long-premium structures like a long put on GOOS are particularly exposed to IV-crush risk through scheduled events (earnings, FDA decisions, central-bank meetings) where IV typically contracts post-event regardless of the directional outcome. Always rebuild the position from current GOOS chain quotes before placing a trade.
Frequently asked questions
- What is a long put on GOOS?
- A long put on GOOS is the long put strategy applied to GOOS (stock). The strategy is structurally bearish: A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration. With GOOS stock at $8.72 on the August 14, 2026 close, the strikes shown on this page are snapped to the nearest listed GOOS chain strike and the premiums come straight from that session's bid/ask midpoint.
- How are GOOS long put max profit and max loss calculated?
- Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium. For the GOOS long put priced from the August 14, 2026 end-of-day chain at a 30-day expiry (ATM IV 161.70%), the computed maximum profit is $836.50 per contract and the computed maximum loss is -$12.50 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a GOOS long put?
- The breakeven for the GOOS long put priced on this page is roughly $8.38 at expiration, derived from the August 14, 2026 end-of-day chain's premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The GOOS market-implied 1-standard-deviation expected move in the same options snapshot is approximately 46.36%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a long put on GOOS?
- Long puts on GOOS hedge an existing long GOOS stock position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying GOOS exposure being hedged.
- How does current GOOS implied volatility affect this long put?
- GOOS ATM IV is at 161.70% with IV rank near 30.18%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.