GOOS Cash-Secured Put Strategy
GOOS (Canada Goose Holdings Inc.), in the Consumer Cyclical sector, (Apparel - Manufacturers industry), listed on NYSE.
Canada Goose Holdings Inc. designs, manufactures, and sells performance luxury apparel for men, women, youth, children, and babies in Canada, the United States, Asia Pacific, Europe, the Middle East, Africa, and Latin America. The company operates through three segments: Direct-to-Consumer, Wholesale, and Other. It offers parkas, lightweight down jackets, rainwear, windwear, knitwear, footwear, and accessories for fall, winter, and spring seasons. As of April 3, 2022, the company operated through its 56 national e-commerce markets and 41 directly operated retail stores in North America, Europe, and Asia Pacific. It also sells its products through wholesale partners and distributors. The company was founded in 1957 and is headquartered in Toronto, Canada.
GOOS (Canada Goose Holdings Inc.) trades in the Consumer Cyclical sector, specifically Apparel - Manufacturers, with a market capitalization of approximately $1.04B, a trailing P/E of 66.02, a beta of 1.77 versus the broader market, a 52-week range of 8.86-15.425, average daily share volume of 422K, a public-listing history dating back to 2017, approximately 4K full-time employees. These structural characteristics shape how GOOS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.77 indicates GOOS has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position. The trailing P/E of 66.02 is on the rich side, which tends to correlate with higher earnings-window IV expansion as the market debates whether forward growth supports the multiple.
What is a cash-secured put on GOOS?
A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike.
Current GOOS snapshot
As of May 15, 2026, spot at $9.62, ATM IV 32.21%, IV rank 6.09%, expected move 9.23%. The cash-secured put on GOOS below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 14-day expiry.
Why this cash-secured put structure on GOOS specifically: GOOS IV at 32.21% is on the cheap side of its 1-year range, which means a premium-selling GOOS cash-secured put collects less credit per unit of strike-width risk, with a market-implied 1-standard-deviation move of approximately 9.23% (roughly $0.89 on the underlying). The 14-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated GOOS expiries trade a higher absolute premium for lower per-day decay. Position sizing on GOOS should anchor to the underlying notional of $9.62 per share and to the trader's directional view on GOOS stock.
GOOS cash-secured put setup
The GOOS cash-secured put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With GOOS near $9.62, the first option leg uses a $9.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed GOOS chain at a 14-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 GOOS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Sell 1 | Put | $9.00 | $0.10 |
GOOS cash-secured put risk and reward
- Net Premium / Debit
- +$10.00
- Max Profit (per contract)
- $10.00
- Max Loss (per contract)
- -$889.00
- Breakeven(s)
- $8.90
- Risk / Reward Ratio
- 0.011
Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium.
GOOS cash-secured put payoff curve
Modeled P&L at expiration across a range of underlying prices for the cash-secured put on GOOS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -99.9% | -$889.00 |
| $2.14 | -77.8% | -$676.41 |
| $4.26 | -55.7% | -$463.81 |
| $6.39 | -33.6% | -$251.22 |
| $8.51 | -11.5% | -$38.63 |
| $10.64 | +10.6% | +$10.00 |
| $12.77 | +32.7% | +$10.00 |
| $14.89 | +54.8% | +$10.00 |
| $17.02 | +76.9% | +$10.00 |
| $19.14 | +99.0% | +$10.00 |
When traders use cash-secured put on GOOS
Cash-secured puts on GOOS earn premium while a trader waits to acquire GOOS stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning GOOS.
GOOS thesis for this cash-secured put
The market-implied 1-standard-deviation range for GOOS extends from approximately $8.73 on the downside to $10.51 on the upside. A GOOS cash-secured put lets a trader earn premium while waiting to acquire GOOS at the strike price; the strategy is most attractive when the trader is comfortable holding the underlying at that level and IV is rich enough to compensate for the assignment risk. Current GOOS IV rank near 6.09% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on GOOS at 32.21%. As a Consumer Cyclical name, GOOS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to GOOS-specific events.
GOOS cash-secured put positions are structurally neutral to slightly bullish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. GOOS positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move GOOS alongside the broader basket even when GOOS-specific fundamentals are unchanged. Short-premium structures like a cash-secured put on GOOS carry tail risk when realized volatility exceeds the implied move; review historical GOOS earnings reactions and macro stress periods before sizing. Always rebuild the position from current GOOS chain quotes before placing a trade.
Frequently asked questions
- What is a cash-secured put on GOOS?
- A cash-secured put on GOOS is the cash-secured put strategy applied to GOOS (stock). The strategy is structurally neutral to slightly bullish: A cash-secured put sells an out-of-the-money put while holding cash equal to the strike-times-100 obligation, keeping the premium when the underlying stays above the strike. With GOOS stock trading near $9.62, the strikes shown on this page are snapped to the nearest listed GOOS chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are GOOS cash-secured put max profit and max loss calculated?
- Max profit equals premium times 100; max loss equals strike minus premium times 100 (at zero, assuming assignment). Breakeven is strike minus premium. For the GOOS cash-secured put priced from the end-of-day chain at a 30-day expiry (ATM IV 32.21%), the computed maximum profit is $10.00 per contract and the computed maximum loss is -$889.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a GOOS cash-secured put?
- The breakeven for the GOOS cash-secured put priced on this page is roughly $8.90 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current GOOS market-implied 1-standard-deviation expected move is approximately 9.23%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a cash-secured put on GOOS?
- Cash-secured puts on GOOS earn premium while a trader waits to acquire GOOS stock at a target strike below the current quote; most attractive when IV is rich and the trader is comfortable owning GOOS.
- How does current GOOS implied volatility affect this cash-secured put?
- GOOS ATM IV is at 32.21% with IV rank near 6.09%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.