GOOGL Insider Trading

Alphabet Inc. (GOOGL) operates in the Communication Services sector, specifically the Internet Content & Information industry, with a market capitalization near $4.21T, listed on NASDAQ, employing roughly 198,933 people, carrying a beta of 1.21 to the broader market. Alphabet Inc. Led by Sundar Pichai, public since 2004-08-19.

In the last 12 months, Alphabet Inc. insiders made 0 buy transactions and 78 sale transactions.

GOOGL Insider Activity by Quarter

Reported Form 4 and Form 5 lines under GOOGL's own SEC company ID, by transaction date, back to Q4 2024. Purchases and sales are code P / S (open market or private) in the company's shares; other lines are purchases and sales of other securities (options, warrants, preferred), awards, exercises, tax withholding, gifts and other acquisitions and dispositions. Later filings and amendments can change the current quarter. Earlier quarters are not shown: the filings read reach back to Sep 26, 2024, and a quarter counts only when every filing for it was read. 2 lines filed under another SEC company ID are not counted.

Filings Under Another SEC Company ID

2 filing lines on file were filed under an SEC company ID (CIK) other than GOOGL's (1652044). Such a filing can be a predecessor company's (one that reorganized, redomiciled or converted files under a new CIK), a former holder of the GOOGL ticker's, or another company's that GOOGL or its insiders report holding; the CIK alone does not say which. They are not counted in the figures above.

GOOGL Institutional Ownership (13F)

As of Jun 30, 2026 (Q2 2026), 5,779 institutions reported holding 4,705,083,133 GOOGL shares, valued at $1678.05B as reported, 41.4% of its market cap (market cap of Jun 26, 2026). That is +129 institutions from the quarter before. Among managers whose reports for both quarters are comparable, 231 opened a position, 89 closed one, 2,326 added and 2,600 trimmed.

Top Holders, Q2 2026

By Quarter

From the SEC's Form 13F data sets: investment managers with $100 million or more in Section 13(f) securities report their holdings each quarter, up to 45 days after it ends; a restated filing replaces the original, and values are as the managers reported them (a position whose price runs about 1,000 times below other managers', from a manager whose positions mostly do, is read as reported in thousands of dollars). The same shares can be reported by more than one manager, so totals can count some twice.

GOOGL Congress Trades

Members of Congress and their households disclosed 220 transactions in GOOGL on file (91 purchases, 126 sales) by 49 members, the latest trade on Sep 14, 2026. The newest 10 are below.

From the periodic transaction reports members of the Senate and the House file under the STOCK Act, within 45 days of a trade (some file later); amounts are the ranges the reports give (a few give an exact amount), and a transaction a later report lists again is counted once. On file: House reports disclosed from Apr 10, 2023 through Oct 6, 2026; Senate reports disclosed from Jan 30, 2014 through Sep 30, 2026. The party is the member's on the trade date. A trade is listed under the company that traded under its ticker on the trade date (dated from Feb 1, 2021, unless the filing describes another company of ours; before that, only when the filing's description of the security is the company's name).

How to Read GOOGL Insider Activity

Net insider sentiment skews to the sell side over the trailing twelve months: 78 sales versus 0 buys. Insider sales carry less informational weight than buys because they are often driven by liquidity, tax planning, or pre-scheduled Rule 10b5-1 trading plans rather than negative information. The transaction type alone does not say whether a sale was made on the open market or privately, or under a 10b5-1 plan; the filing's plan checkbox and footnotes do. The transaction table above includes the filer's reporting name, transaction type, share count, per-share price, and total dollar value where computable. For options traders, insider activity is one input to event-driven sizing alongside earnings calendar, analyst-rating cluster moves, and the implied-vol surface. Form 4 filings (the dominant Section 16 reporting form) must be submitted within two business days of the transaction; clusters of buys across multiple insiders within a short window are the strongest informational pattern. SEC EDGAR carries the underlying source filings for verification and additional historical depth.

Learn how insider trading is reported and how to read the data →

Frequently asked GOOGL insider trading questions

How active are GOOGL insiders right now?

Over the trailing twelve months, Alphabet Inc. (GOOGL) insiders made 0 buy transactions and 78 sale transactions. Net insider sentiment over the trailing twelve months tilts to the sell side (78 sales vs 0 buys). The transaction list above shows the most recent filings; each entry includes the insider's name, transaction type, share count, and per-share price.

What counts as an insider transaction?

Section 16 of the Securities Exchange Act requires officers, directors, and 10% beneficial-owner shareholders to disclose changes in their holdings via Form 3 (initial statement), Form 4 (subsequent transactions, filed within two business days), and Form 5 (annual catch-up). Insider transactions cover open-market purchases and sales, exercise of stock options, gifts, and grants. The "transaction type" field on each row distinguishes these subcategories.

Are GOOGL insider buys a bullish signal?

Insider purchases (Type P, made on the open market or privately; the code covers both) carry more informational weight than insider sales: an insider must commit personal capital, and the SEC scrutinizes purchases under Rule 10b5-1 for material non-public information. Sales, by contrast, are often driven by liquidity, tax planning, or pre-scheduled 10b5-1 trading plans rather than negative information. Cluster buying (multiple insiders buying within a short window) is a stronger signal than isolated buys.

How do GOOGL insider transactions affect options pricing?

Insider transaction data does not directly drive implied volatility, but Form 4 disclosures can move single-name IV if the size or timing is unusual (e.g. a large CEO buy ahead of an earnings window). Options markets price the marginal informational content; routine transactions under pre-scheduled plans are typically ignored. For event-driven options sizing, pair the insider transaction history with the upcoming earnings calendar.