GOOG Analyst Ratings
Alphabet Inc. (GOOG) operates in the Communication Services sector, specifically the Internet Content & Information industry, with a market capitalization near $4.27T, listed on NASDAQ, employing roughly 185,719 people, carrying a beta of 1.24 to the broader market. Alphabet Inc. Led by Sundar Pichai, public since 2004-08-19.
Consensus: Mixed from 0 analysts.
Price Targets
- Average Target
- $400.72
- High
- $450.00
- Low
- $345.00
Recent Upgrades & Downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Jun 9, 2026 | TD Cowen | maintain | Buy | Buy |
| May 15, 2026 | Oppenheimer | maintain | Outperform | Outperform |
| Apr 30, 2026 | Scotiabank | maintain | Sector Outperform | Sector Outperform |
| Apr 30, 2026 | TD Cowen | maintain | Buy | Buy |
| Apr 30, 2026 | JP Morgan | maintain | Overweight | Overweight |
How to Read GOOG Analyst Coverage
Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.
For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.
Learn how analyst ratings is reported and how to read the data →
Frequently asked GOOG analyst ratings questions
- What is the GOOG consensus price target?
- As of the latest aggregator update, Alphabet Inc. (GOOG) carries a consensus 12-month price target of $400.72. Target ranges run from a low of $345.00 to a high of $450.00. The target is the average of the price targets published by sell-side equity analysts covering the name.
- What is the analyst rating consensus on GOOG?
- Analyst rating consensus is not currently available for GOOG.
- What recent ratings actions has GOOG seen?
- The five most recent ratings actions on GOOG appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.
- How do analyst targets affect GOOG options pricing?
- Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.