FLWS Collar Strategy
FLWS (1-800-FLOWERS.COM, Inc.), in the Consumer Cyclical sector, (Specialty Retail industry), listed on NASDAQ.
1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
FLWS (1-800-FLOWERS.COM, Inc.) trades in the Consumer Cyclical sector, specifically Specialty Retail, with a market capitalization of approximately $272.3M, a beta of 1.25 versus the broader market, a 52-week range of 2.89-8.44, average daily share volume of 797K, a public-listing history dating back to 1999, approximately 4K full-time employees. These structural characteristics shape how FLWS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.25 places FLWS roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline.
What is a collar on FLWS?
A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot.
Current FLWS snapshot
As of May 15, 2026, spot at $4.40, ATM IV 98.10%, IV rank 27.27%, expected move 28.12%. The collar on FLWS below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this collar structure on FLWS specifically: IV regime affects collar pricing on both sides; compressed FLWS IV at 98.10% typically pushes the short call premium to roughly offset the long put cost, with a market-implied 1-standard-deviation move of approximately 28.12% (roughly $1.24 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated FLWS expiries trade a higher absolute premium for lower per-day decay. Position sizing on FLWS should anchor to the underlying notional of $4.40 per share and to the trader's directional view on FLWS stock.
FLWS collar setup
The FLWS collar below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With FLWS near $4.40, the first option leg uses a $4.62 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed FLWS chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 FLWS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 100 shares | Stock | $4.40 | long |
| Sell 1 | Call | $4.62 | N/A |
| Buy 1 | Put | $4.18 | N/A |
FLWS collar risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium.
FLWS collar payoff curve
Modeled P&L at expiration across a range of underlying prices for the collar on FLWS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use collar on FLWS
Collars on FLWS hedge an existing long FLWS stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
FLWS thesis for this collar
The market-implied 1-standard-deviation range for FLWS extends from approximately $3.16 on the downside to $5.64 on the upside. A FLWS collar hedges an existing long FLWS position with a protective put while financing the put cost via a short call; when the premiums roughly offset, the collar acts as a near-zero-cost insurance band around the current spot. Current FLWS IV rank near 27.27% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on FLWS at 98.10%. As a Consumer Cyclical name, FLWS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to FLWS-specific events.
FLWS collar positions are structurally neutral (protective); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. FLWS positions also carry Consumer Cyclical sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move FLWS alongside the broader basket even when FLWS-specific fundamentals are unchanged. Always rebuild the position from current FLWS chain quotes before placing a trade.
Frequently asked questions
- What is a collar on FLWS?
- A collar on FLWS is the collar strategy applied to FLWS (stock). The strategy is structurally neutral (protective): A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot. With FLWS stock trading near $4.40, the strikes shown on this page are snapped to the nearest listed FLWS chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are FLWS collar max profit and max loss calculated?
- Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium. For the FLWS collar priced from the end-of-day chain at a 30-day expiry (ATM IV 98.10%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a FLWS collar?
- The breakeven for the FLWS collar priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current FLWS market-implied 1-standard-deviation expected move is approximately 28.12%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a collar on FLWS?
- Collars on FLWS hedge an existing long FLWS stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
- How does current FLWS implied volatility affect this collar?
- FLWS ATM IV is at 98.10% with IV rank near 27.27%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.