DRCT - Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Market Cap
- $457,314
- Beta
- 5.42
- 52-Week Range
- 2.17-172.7
- CEO
- Mark D. Walker
- Employees
- 79
- IPO Date
- Feb 11, 2022
- Exchange
- NASDAQ
DRCT Options Snapshot
Options pricing data for DRCT is refreshed daily after the close. When listed contracts exist, this page surfaces the latest at-the-money implied volatility, max pain strike, dealer gamma exposure (GEX), and 25-delta skew. Listed contracts and live snapshots appear once the options chain has been published by the exchange for the most recent session.
What This Page Covers
The DRCT overview links into per-metric analysis views: max pain, gamma exposure, volatility skew, expected move, options chain, open interest history, and aggregate Greeks. Microstructure data is available on short interest, short volume, fail-to-deliver, and market structure. Corporate data is on fundamentals, earnings, analyst ratings, and insider trading.
Frequently asked DRCT overview questions
- What is DRCT?
- DRCT is the ticker symbol for Direct Digital Holdings, Inc., a listed security. Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. Listed on NASDAQ. DRCT is the equity ticker shown on this page; equity options traders use the security for directional, volatility, and income strategies via the listed options chain.
- What are DRCT's key statistics?
- Direct Digital Holdings, Inc. (DRCT) carries a market capitalization of $457,314, beta of 5.42 relative to the broader market, 52-week range of 2.17-172.7. Full income statement, balance sheet, cash flow, and TTM ratio history is on the per-ticker fundamentals page; daily price history and 52-week levels are accessible from the same view. These structural inputs frame how the options market prices implied volatility around earnings windows and capital events.
- What sector or industry does DRCT belong to?
- Direct Digital Holdings, Inc. operates in the Communication Services sector, in the Advertising Agencies industry. Sector classification affects how the ticker correlates with sector ETFs, how it reacts to macro factors like rate moves and commodity prices, and how its options pricing compares to sector peers. Compare DRCT's implied volatility and skew against sector benchmarks to gauge whether the options market is pricing single-name or systemic risk relative to the broader peer group.
- How current is the DRCT data on this page?
- Options snapshots refresh after each trading session; if no snapshot is currently posted for DRCT, it usually reflects low options liquidity or a recently listed name. Company-profile fields (sector, industry, market cap, P/E, IPO date) refresh from the vendor feed nightly. Financials and earnings refresh as 10-K and 10-Q filings are parsed (typically within several business days of the actual report). FINRA microstructure data refreshes on the source's cadence (daily for short volume, bi-monthly for short interest, weekly for the OTC volume file, twice-monthly for SEC FTD).