DEO Short Volume
Diageo plc (DEO) operates in the Consumer Defensive sector, specifically the Beverages - Alcoholic industry, with a market capitalization near $51.17B, listed on NYSE, employing roughly 27,972 people, carrying a beta of 0.31 to the broader market. Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. Led by Sir David John Lewis, public since 1991-03-14.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-10-14
- Short Volume
- 224.8K
- Total Volume
- 318.6K
- Short %
- 70.56%
- 30-Day Avg Short %
- 43.62%
Showing 30 days of FINRA short volume data for Diageo plc.
Learn how short volume is reported and how to read the data →
Frequently asked DEO short volume questions
- What is the daily DEO short volume?
- As of Oct 14, 2026, Diageo plc (DEO) short volume is 224.8K shares against 318.6K total reported volume, or 70.56% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is DEO short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does DEO short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.