Coca-Cola Consolidated, Inc. (COKE) Expected Move

Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.

Coca-Cola Consolidated, Inc. (COKE) operates in the Consumer Defensive sector, specifically the Beverages - Non-Alcoholic industry, with a market capitalization near $13.90B, listed on NASDAQ, employing roughly 17,000 people, carrying a beta of 0.53 to the broader market. Coca-Cola Consolidated, Inc. Led by J. Frank Harrison, public since 1990-06-23.

Snapshot as of Jul 15, 2026.

Spot Price
$179.35
Expected Move
14.4%
Implied High
$205.26
Implied Low
$153.44
Front DTE
37 days

As of Jul 15, 2026, Coca-Cola Consolidated, Inc. (COKE) has an expected move of 14.45%, a one-standard-deviation implied price range of roughly $153.44 to $205.26 from the current $179.35. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.

COKE Strategy Sizing to the Expected Move

With Coca-Cola Consolidated, Inc. pricing an expected move of 14.45% from $179.35, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.

How to read the COKE implied-range chart

The shaded range above shows the one-standard-deviation implied price band at each listed expiration, derived from ATM implied volatility scaled to days-to-expiration. The front-tenor expected move is 14.45%, anchoring an implied range of approximately $153.44 to $205.26. Under lognormal assumptions, roughly 68% of outcomes fall inside that band; 95% fall inside ±2σ; 99.7% inside ±3σ. The empirical equity-return distribution has fatter tails than lognormal, so true tail-outcome frequency is moderately higher than these closed-form numbers suggest.

COKE expected move and event pricing

Expected move widens with √time: a 5% 30-day move corresponds to roughly a 2.5% 7.5-day move and a 10% 120-day move. COKE term-structure is in backwardation (slope -0.067), so near-dated tenors price in disproportionate vol - usually because of a known event in the front-month window.

Sizing COKE structures to the expected move

Iron condors with wings at ±1σ collect the modal-outcome premium; ±1.5σ widens probability of inside-range to ~87% but cuts collected premium roughly in half. Strangles do the inverse trade - they pay against the same lognormal distribution, profiting when realized exceeds implied. Calendar spreads bet on the slope of the term structure rather than the level. COKE put/call volume ratio currently at 0.76 indicates balanced flow without strong directional skew. The expected move is the inputs the chain is pricing, not a forecast - realized moves above or below are normal under any distribution.

Learn how expected move is reported and how to read the data →

COKE one-standard-deviation implied price range by days-to-expiration, with current spot marked as the midpointCOKE Implied Price Range by Expiration$140$160$180$200$22020d40d60d80d100d120d140dDays to ExpirationImplied Price Range ($)
Shaded band shows the ±1σ implied price range (~68% probability under lognormal assumptions) at each expiration; the center line marks current spot. Bands widen with longer DTE since volatility scales with √time.

Per-expiration expected move for COKE derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $179.35 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.

ExpirationDTEATM IVExpected MoveImplied HighImplied Low
Jul 17, 2026253.4%4.0%$186.44$172.26
Aug 21, 20263750.4%16.0%$208.13$150.57
Sep 18, 20266543.7%18.4%$212.42$146.28
Dec 18, 202615640.8%26.7%$227.19$131.51

COKE highest implied-volatility contracts

TypeStrikeExpirationVolumeOIIVBidAsk
PUT$170.00Jul 17, 202613.1K61.3%$0.05$0.95

Top 1 contracts from the institutional-grade nightly options scan; ranked by iv within the broader S&P 500/400/600 + ETF universe.

Frequently asked COKE expected move questions

What is the current COKE expected move?
As of Jul 15, 2026, Coca-Cola Consolidated, Inc. (COKE) has an expected move of 14.45% over the next 37 days, implying a one-standard-deviation price range of $153.44 to $205.26 from the current $179.35. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.
What does the COKE expected move mean for traders?
Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.
How is COKE expected move calculated?
The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.