Coca-Cola Consolidated, Inc. (COKE) Expected Move
Expected move estimates the probable price range for a given period based on at-the-money options pricing. It reflects the market consensus for volatility over the selected timeframe.
Coca-Cola Consolidated, Inc. (COKE) operates in the Consumer Defensive sector, specifically the Beverages - Non-Alcoholic industry, with a market capitalization near $13.90B, listed on NASDAQ, employing roughly 17,000 people, carrying a beta of 0.53 to the broader market. Coca-Cola Consolidated, Inc. Led by J. Frank Harrison, public since 1990-06-23.
Snapshot as of Jul 15, 2026.
- Spot Price
- $179.35
- Expected Move
- 14.4%
- Implied High
- $205.26
- Implied Low
- $153.44
- Front DTE
- 37 days
As of Jul 15, 2026, Coca-Cola Consolidated, Inc. (COKE) has an expected move of 14.45%, a one-standard-deviation implied price range of roughly $153.44 to $205.26 from the current $179.35. Expected move is derived from at-the-money straddle pricing and represents the market's pricing of a ±1σ move. Roughly 68% of outcomes should fall within this range under lognormal assumptions, though empirical markets have fatter tails.
COKE Strategy Sizing to the Expected Move
With Coca-Cola Consolidated, Inc. pricing an expected move of 14.45% from $179.35, risk-defined strategies sized to the implied range structurally target the modal outcome distribution. Iron condors with wings at the ±1σ expected move boundaries collect premium against the ~68% probability that spot stays inside the range under lognormal assumptions; strangles set wider at ±1.5σ or ±2σ target the tails but pay smaller per-trade premium. Long-vol structures (long straddles, ratio backspreads) profit when realized move exceeds the implied move, the inverse trade: they bet against the lognormal assumption itself, capitalizing on the empirically fatter equity-return tails.
How to read the COKE implied-range chart
The shaded range above shows the one-standard-deviation implied price band at each listed expiration, derived from ATM implied volatility scaled to days-to-expiration. The front-tenor expected move is 14.45%, anchoring an implied range of approximately $153.44 to $205.26. Under lognormal assumptions, roughly 68% of outcomes fall inside that band; 95% fall inside ±2σ; 99.7% inside ±3σ. The empirical equity-return distribution has fatter tails than lognormal, so true tail-outcome frequency is moderately higher than these closed-form numbers suggest.
COKE expected move and event pricing
Expected move widens with √time: a 5% 30-day move corresponds to roughly a 2.5% 7.5-day move and a 10% 120-day move. COKE term-structure is in backwardation (slope -0.067), so near-dated tenors price in disproportionate vol - usually because of a known event in the front-month window.
Sizing COKE structures to the expected move
Iron condors with wings at ±1σ collect the modal-outcome premium; ±1.5σ widens probability of inside-range to ~87% but cuts collected premium roughly in half. Strangles do the inverse trade - they pay against the same lognormal distribution, profiting when realized exceeds implied. Calendar spreads bet on the slope of the term structure rather than the level. COKE put/call volume ratio currently at 0.76 indicates balanced flow without strong directional skew. The expected move is the inputs the chain is pricing, not a forecast - realized moves above or below are normal under any distribution.
Learn how expected move is reported and how to read the data →
Per-expiration expected move for COKE derived from ATM implied volatility at each listed expiration. Implied high/low bounds are computed as $179.35 × (1 ± expected move %). One standard-deviation range under lognormal assumptions, roughly 68% of outcomes fall inside.
| Expiration | DTE | ATM IV | Expected Move | Implied High | Implied Low |
|---|---|---|---|---|---|
| Jul 17, 2026 | 2 | 53.4% | 4.0% | $186.44 | $172.26 |
| Aug 21, 2026 | 37 | 50.4% | 16.0% | $208.13 | $150.57 |
| Sep 18, 2026 | 65 | 43.7% | 18.4% | $212.42 | $146.28 |
| Dec 18, 2026 | 156 | 40.8% | 26.7% | $227.19 | $131.51 |
COKE highest implied-volatility contracts
| Type | Strike | Expiration | Volume | OI | IV | Bid | Ask |
|---|---|---|---|---|---|---|---|
| PUT | $170.00 | Jul 17, 2026 | 1 | 3.1K | 61.3% | $0.05 | $0.95 |
Top 1 contracts from the institutional-grade nightly options scan; ranked by iv within the broader S&P 500/400/600 + ETF universe.
Frequently asked COKE expected move questions
- What is the current COKE expected move?
- As of Jul 15, 2026, Coca-Cola Consolidated, Inc. (COKE) has an expected move of 14.45% over the next 37 days, implying a one-standard-deviation price range of $153.44 to $205.26 from the current $179.35. The expected move is derived from at-the-money straddle pricing and represents the market consensus for a ±1σ price move.
- What does the COKE expected move mean for traders?
- Roughly 68% of outcomes should fall within ±1 expected move and 95% within ±2 under lognormal assumptions, though equity returns have empirically fatter tails than log-normal predicts. Strategies sized to the expected move (iron condors at ±1σ, strangles at ±1.5σ) target the typical outcome distribution; strategies that profit from tail moves (long-vol structures, ratio backspreads) target the tails the lognormal model under-prices.
- How is COKE expected move calculated?
- The expected move displayed here is derived from at-the-money implied volatility scaled to the chosen tenor: expected move % is approximately ATM IV times sqrt(T / 365), where T is days to expiration. An equivalent straddle-based form: the ATM straddle (call + put at the same strike) is roughly sqrt(2/pi) times spot times IV times sqrt(T/365), so the implied one-standard-deviation move is approximately 1.25 times ATM straddle divided by spot. The two formulations agree once the sqrt(2/pi) constant is reconciled.