COCO Short Volume
The Vita Coco Company, Inc. (COCO) operates in the Consumer Defensive sector, specifically the Beverages - Non-Alcoholic industry, with a market capitalization near $3.31B, listed on NASDAQ, employing roughly 336 people, carrying a beta of 0.75 to the broader market. The Vita Coco Company, Inc. Led by Martin F. Roper, public since 2021-10-21.
Short volume measures the number of shares sold short on a given day as reported by FINRA. Tracking short volume relative to total volume helps identify unusual bearish sentiment or short-squeeze potential.
- Latest Date
- 2026-10-14
- Short Volume
- 219.2K
- Total Volume
- 341.5K
- Short %
- 64.19%
- 30-Day Avg Short %
- 69.85%
Showing 30 days of FINRA short volume data for The Vita Coco Company, Inc..
Learn how short volume is reported and how to read the data →
COCO most-active contracts
| Type | Strike | Expiration | Volume | OI | IV | Bid | Ask |
|---|---|---|---|---|---|---|---|
| CALL | $60.00 | Nov 20, 2026 | 203 | 104 | 55.9% | $3.40 | $4.00 |
| CALL | $55.00 | Oct 16, 2026 | 0 | 300 | 850.7% | $3.00 | $3.70 |
| PUT | $55.00 | Oct 16, 2026 | 1 | 123 | 850.7% | $0.05 | $0.15 |
Top 3 contracts from the institutional-grade nightly options scan; ranked by volume within the broader S&P 500/400/600 + ETF universe.
Frequently asked COCO short volume questions
- What is the daily COCO short volume?
- As of Oct 14, 2026, The Vita Coco Company, Inc. (COCO) short volume is 219.2K shares against 341.5K total reported volume, or 64.19% short-side. Short volume measures shares sold short during the day; it is flow, not inventory.
- How is COCO short volume reported?
- FINRA publishes the Daily Short Sale Volume File for trades reported to FINRA TRFs and the FINRA/Nasdaq ADF on a T+1 basis. The headline figure is the count of shares that printed at the short-sale or short-exempt tick across all reporting venues for the symbol; each exchange separately publishes its own daily short-sale data file.
- What does COCO short volume tell options traders?
- Daily short-sale flow is one input that helps disambiguate dealer-hedging activity from directional bear flow when the chain shows fresh customer call inventory. It is not a clean MM-only proxy: the headline number mixes directional shorting, options-MM delta-hedging, ETF-creation arbitrage, and convertible-arb hedging. Cross-check against gamma-exposure and OI changes for a cleaner read.