CDLX Collar Strategy
CDLX (Cardlytics, Inc.), in the Communication Services sector, (Advertising Agencies industry), listed on NASDAQ.
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
CDLX (Cardlytics, Inc.) trades in the Communication Services sector, specifically Advertising Agencies, with a market capitalization of approximately $38.3M, a beta of 0.69 versus the broader market, a 52-week range of 0.57-3.28, average daily share volume of 1.3M, a public-listing history dating back to 2018, approximately 440 full-time employees. These structural characteristics shape how CDLX stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 0.69 indicates CDLX has historically moved less than the broader market, dampening realized volatility and producing tighter expected-move bands per unit of dollar exposure.
What is a collar on CDLX?
A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot.
Current CDLX snapshot
As of May 15, 2026, spot at $0.64, ATM IV 28.90%, IV rank 2.19%, expected move 8.29%. The collar on CDLX below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this collar structure on CDLX specifically: IV regime affects collar pricing on both sides; compressed CDLX IV at 28.90% typically pushes the short call premium to roughly offset the long put cost, with a market-implied 1-standard-deviation move of approximately 8.29% (roughly $0.05 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated CDLX expiries trade a higher absolute premium for lower per-day decay. Position sizing on CDLX should anchor to the underlying notional of $0.64 per share and to the trader's directional view on CDLX stock.
CDLX collar setup
The CDLX collar below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With CDLX near $0.64, the first option leg uses a $0.67 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed CDLX chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 CDLX shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 100 shares | Stock | $0.64 | long |
| Sell 1 | Call | $0.67 | N/A |
| Buy 1 | Put | $0.61 | N/A |
CDLX collar risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium.
CDLX collar payoff curve
Modeled P&L at expiration across a range of underlying prices for the collar on CDLX. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use collar on CDLX
Collars on CDLX hedge an existing long CDLX stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
CDLX thesis for this collar
The market-implied 1-standard-deviation range for CDLX extends from approximately $0.59 on the downside to $0.69 on the upside. A CDLX collar hedges an existing long CDLX position with a protective put while financing the put cost via a short call; when the premiums roughly offset, the collar acts as a near-zero-cost insurance band around the current spot. Current CDLX IV rank near 2.19% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on CDLX at 28.90%. As a Communication Services name, CDLX options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to CDLX-specific events.
CDLX collar positions are structurally neutral (protective); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. CDLX positions also carry Communication Services sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move CDLX alongside the broader basket even when CDLX-specific fundamentals are unchanged. Always rebuild the position from current CDLX chain quotes before placing a trade.
Frequently asked questions
- What is a collar on CDLX?
- A collar on CDLX is the collar strategy applied to CDLX (stock). The strategy is structurally neutral (protective): A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot. With CDLX stock trading near $0.64, the strikes shown on this page are snapped to the nearest listed CDLX chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are CDLX collar max profit and max loss calculated?
- Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium. For the CDLX collar priced from the end-of-day chain at a 30-day expiry (ATM IV 28.90%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a CDLX collar?
- The breakeven for the CDLX collar priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current CDLX market-implied 1-standard-deviation expected move is approximately 8.29%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a collar on CDLX?
- Collars on CDLX hedge an existing long CDLX stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
- How does current CDLX implied volatility affect this collar?
- CDLX ATM IV is at 28.90% with IV rank near 2.19%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.