BFH Analyst Ratings
Bread Financial Holdings, Inc. (BFH) operates in the Financial Services sector, specifically the Financial - Credit Services industry, with a market capitalization near $4.13B, listed on NYSE, employing roughly 6,000 people, carrying a beta of 1.15 to the broader market. Bread Financial Holdings, Inc. Led by Ralph J. Andretta, public since 2001-06-07.
Analyst Ratings
In the October 2026 monthly count, 17 analysts rated BFH: 1 Strong Buy, 7 Buy, 8 Hold, 0 Sell and 1 Strong Sell.
Twelve months earlier, in October 2025: 16 analysts, 1 Strong Buy, 5 Buy, 7 Hold, 2 Sell and 1 Strong Sell.
Price Targets
- Average Target
- $117.00
- Median Target
- $115.00
- High
- $132.00
- Low
- $104.00
- Targets Published, Last 12 Months
- 35
Recent Price Targets
The 5 most recent of 35 price targets published in the last 12 months.
| Date | Firm | Analyst | Target | Price When Posted |
|---|---|---|---|---|
| Oct 7, 2026 | Seaport Global | Bill Ryan | $121.00 | $97.03 |
| Oct 5, 2026 | Barclays | Terry Ma | $110.00 | $98.05 |
| Oct 1, 2026 | Evercore ISI | Not named | $118.00 | $97.75 |
| Sep 11, 2026 | Wells Fargo | Not named | $115.00 | $106.86 |
| Aug 25, 2026 | Wolfe Research | Darrin Peller | $130.00 | $105.19 |
Recent Upgrades & Downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Oct 6, 2026 | TD Cowen | maintain | Hold | Hold |
| Oct 5, 2026 | Barclays | maintain | Equal Weight | Equal Weight |
| Oct 1, 2026 | Evercore ISI Group | maintain | Outperform | Outperform |
| Aug 25, 2026 | Wolfe Research | upgrade | Peer Perform | Outperform |
| Aug 3, 2026 | UBS | maintain | Buy | Buy |
Quantitative Rating
BFH carries a model grade of A (overall score 4 of 5), computed from six valuation and financial measures (discounted cash flow, return on equity, return on assets, debt to equity, price to earnings and price to book), each scored 1 to 5. It is not an analyst rating.
How to Read BFH Analyst Coverage
Sell-side equity analysts publish three primary outputs: ratings (Strong Buy / Buy / Hold / Sell / Strong Sell, or firm-specific equivalents), price targets, and EPS / revenue estimate revisions. Rating consensus moves slowly relative to price; it reflects 12-month directional conviction rather than near-term momentum. Price targets are more responsive but typically drift behind realized price during sharp moves. The most actionable signal for options traders is a cluster of ratings actions across multiple firms within a short window, which compresses or expands implied volatility on a horizon of days to weeks and shifts the put-call skew toward the directional consensus. The recent-actions table above shows the five most recent firm-level changes; longer histories live behind aggregator sources.
For event-driven options sizing, pair the consensus rating and target distribution with the implied-volatility surface and dealer-positioning view. Aggressive target hikes from multiple firms tend to tighten put skew (downside protection becomes relatively cheaper); aggressive cuts widen put skew. The size of the IV response in the hours after a rating change is visible on the per-ticker volatility skew page and the gamma-exposure page, both of which show how dealer hedging propagates the analyst-driven flow into the listed options chain.
Learn how analyst ratings is reported and how to read the data →
Frequently asked BFH analyst ratings questions
- What is the BFH consensus price target?
- As of the latest aggregator update, Bread Financial Holdings, Inc. (BFH) carries a consensus 12-month price target of $117.00. Target ranges run from a low of $104.00 to a high of $132.00. The target is the average of the price targets published by sell-side equity analysts covering the name.
- What is the analyst rating consensus on BFH?
- In the October 2026 monthly count, 17 analysts rated BFH, and the distribution is mixed across rating levels: 1 Strong Buy, 7 Buy, 8 Hold, 0 Sell and 1 Strong Sell. Rating consensus moves slowly relative to price; it reflects sell-side conviction over a 12-month horizon rather than near-term momentum.
- What recent ratings actions has BFH seen?
- The five most recent ratings actions on BFH appear on the page above. Sell-side rating changes are watched for two reasons: an upgrade or downgrade with a meaningful target revision moves the consensus and can trigger short-term positioning shifts, and the firm-level rating cluster (multiple firms moving in the same direction within a short window) is a clearer signal than any single action. Options markets often price the implied-vol response within minutes of the announcement.
- How do analyst targets affect BFH options pricing?
- Analyst target revisions tend to be priced in by the lit options market within minutes of publication, but persistent target drift over weeks does correlate with implied-volatility movement. Aggressive target hikes from multiple firms inside a single quarter tighten put skew (downside protection becomes cheaper relative to upside speculation); aggressive cuts widen put skew. The most actionable read is the implied-vol response in the hours after a target change, which is visible on the per-ticker volatility skew page.