APPS Collar Strategy
APPS (Digital Turbine, Inc.), in the Technology sector, (Software - Application industry), listed on NASDAQ.
Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). The company operates through three segments: On Device Media, In App Media AdColony, and In App Media Fyber. Its application media platform delivers mobile applications to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising, and sponsored and editorial content media. The company also provides an end-to-end platform for brands, agencies, publishers, and application developers to deliver advertising to consumers on mobile devices; and a platform that allows mobile application developers and digital publishers to monetize their content through display, native, and video advertising. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. The company is headquartered in Austin, Texas.
APPS (Digital Turbine, Inc.) trades in the Technology sector, specifically Software - Application, with a market capitalization of approximately $494.0M, a beta of 2.41 versus the broader market, a 52-week range of 2.74-8.28, average daily share volume of 2.2M, a public-listing history dating back to 2006, approximately 754 full-time employees. These structural characteristics shape how APPS stock options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 2.41 indicates APPS has historically moved more than the broader market, amplifying both the directional payoff and the realized volatility relative to an index-equivalent position.
What is a collar on APPS?
A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot.
Current APPS snapshot
As of May 15, 2026, spot at $4.28, ATM IV 112.10%, IV rank 39.74%, expected move 32.14%. The collar on APPS below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this collar structure on APPS specifically: IV regime affects collar pricing on both sides; mid-range APPS IV at 112.10% typically pushes the short call premium to roughly offset the long put cost, with a market-implied 1-standard-deviation move of approximately 32.14% (roughly $1.38 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated APPS expiries trade a higher absolute premium for lower per-day decay. Position sizing on APPS should anchor to the underlying notional of $4.28 per share and to the trader's directional view on APPS stock.
APPS collar setup
The APPS collar below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With APPS near $4.28, the first option leg uses a $4.49 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed APPS chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 APPS shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 100 shares | Stock | $4.28 | long |
| Sell 1 | Call | $4.49 | N/A |
| Buy 1 | Put | $4.07 | N/A |
APPS collar risk and reward
- Net Premium / Debit
- N/A
- Max Profit (per contract)
- Unbounded
- Max Loss (per contract)
- Unbounded
- Breakeven(s)
- None on modeled curve
- Risk / Reward Ratio
- N/A
Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium.
APPS collar payoff curve
Modeled P&L at expiration across a range of underlying prices for the collar on APPS. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
When traders use collar on APPS
Collars on APPS hedge an existing long APPS stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
APPS thesis for this collar
The market-implied 1-standard-deviation range for APPS extends from approximately $2.90 on the downside to $5.66 on the upside. A APPS collar hedges an existing long APPS position with a protective put while financing the put cost via a short call; when the premiums roughly offset, the collar acts as a near-zero-cost insurance band around the current spot. Current APPS IV rank near 39.74% is mid-range against its 1-year distribution, so the IV signal is neutral; the collar thesis on APPS should anchor more to the directional view and the expected-move geometry. As a Technology name, APPS options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to APPS-specific events.
APPS collar positions are structurally neutral (protective); the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. APPS positions also carry Technology sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move APPS alongside the broader basket even when APPS-specific fundamentals are unchanged. Always rebuild the position from current APPS chain quotes before placing a trade.
Frequently asked questions
- What is a collar on APPS?
- A collar on APPS is the collar strategy applied to APPS (stock). The strategy is structurally neutral (protective): A collar pairs long stock with a protective out-of-the-money put financed by a short out-of-the-money call, capping both tails of the position around the current spot. With APPS stock trading near $4.28, the strikes shown on this page are snapped to the nearest listed APPS chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are APPS collar max profit and max loss calculated?
- Max profit roughly equals short-call strike minus cost basis plus net premium; max loss roughly equals cost basis minus long-put strike minus net premium. Breakeven shifts by the net premium. For the APPS collar priced from the end-of-day chain at a 30-day expiry (ATM IV 112.10%), the computed maximum profit is unbounded per contract and the computed maximum loss is unbounded per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a APPS collar?
- The breakeven for the APPS collar priced on this page is no defined breakeven on the modeled curve at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current APPS market-implied 1-standard-deviation expected move is approximately 32.14%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a collar on APPS?
- Collars on APPS hedge an existing long APPS stock position; the long put sets a floor while the short call finances it, often run as a near-zero-cost hedge during expected volatility windows.
- How does current APPS implied volatility affect this collar?
- APPS ATM IV is at 112.10% with IV rank near 39.74%, which is mid-range against its 1-year history. Strategy selection depends more on directional thesis and expected move than on a strong IV signal.