APPF Insider Trading

AppFolio Inc. (APPF) operates in the Technology sector, specifically the Software - Application industry, with a market capitalization near $7.26B, listed on NASDAQ, employing roughly 1,702 people, carrying a beta of 0.89 to the broader market. AppFolio, Inc. Led by Shane Trigg, public since 2015-06-26.

In the last 12 months, AppFolio Inc. insiders made 0 buy transactions and 389 sale transactions.

DateNameTypeSharesPriceValue
Aug 24, 2026DUCA MAURICE JS-Sale622$215.37$134.0K
Aug 24, 2026DUCA MAURICE JS-Sale702$216.43$151.9K
Aug 24, 2026DUCA MAURICE JS-Sale1,550$217.67$337.4K
Aug 24, 2026DUCA MAURICE JS-Sale1,947$218.45$425.3K
Aug 24, 2026DUCA MAURICE JS-Sale701$219.35$153.8K
Aug 24, 2026DUCA MAURICE JS-Sale78$220.06$17.2K
Aug 24, 2026DUCA MAURICE JS-Sale92$214.73$19.8K
Aug 24, 2026DUCA MAURICE JS-Sale183$216.38$39.6K
Aug 24, 2026DUCA MAURICE JS-Sale92$218.14$20.1K
Aug 24, 2026DUCA MAURICE JS-Sale365$221.37$80.8K

APPF Insider Activity by Quarter

Reported Form 4 and Form 5 lines under APPF's own SEC company ID, by transaction date, back to Q4 2024. Purchases and sales are code P / S (open market or private) in the company's shares; other lines are purchases and sales of other securities (options, warrants, preferred), awards, exercises, tax withholding, gifts and other acquisitions and dispositions. Later filings and amendments can change the current quarter. Earlier quarters are not shown: the filings read reach back to Aug 19, 2024, and a quarter counts only when every filing for it was read.

QuarterPurchasesBoughtSalesSoldOther Lines
Q4 2026 (so far)0N/A0N/A0
Q3 20260N/A364$43.8M30
Q2 20260N/A14$1.4M41
Q1 20260N/A11$1.2M42
Q4 20250N/A11$1.1M36
Q3 20250N/A176$22.3M32
Q2 202510$5.6M3$2.5M38
Q1 202514$2.2M2$974.6K40
Q4 20240N/A46$13.3M29

APPF Institutional Ownership (13F)

As of Jun 30, 2026 (Q2 2026), 394 institutions reported holding 23,566,308 APPF shares, valued at $3.78B as reported, 68.0% of its market cap (market cap of Jun 26, 2026). That is -5 institutions from the quarter before. Among managers whose reports for both quarters are comparable, 56 opened a position, 62 closed one, 158 added and 135 trimmed.

Top Holders, Q2 2026

ManagerSharesValueChange
BlackRock, Inc.2,645,927$424.3M+98,829
PRINCIPAL FINANCIAL GROUP INC1,605,135$257.4M+99,253
VANGUARD PORTFOLIO MANAGEMENT LLC1,490,058$238.9M+4,685
Ashe Capital Management, LP1,047,915$168.0MUnchanged
VANGUARD CAPITAL MANAGEMENT LLC1,041,438$167.0M-6,507
STATE STREET CORP766,131$122.8M+44,474
WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC721,826$115.7M+78,595
LONDON CO OF VIRGINIA703,151$112.8MNew
PRICE T ROWE ASSOCIATES INC /MD/700,358$112.3M+186,917
Nellore Capital Management LLC654,865$105.0M+18,563

By Quarter

QuarterInstitutionsSharesValue
Q2 202639423,566,308$3.78B
Q1 202639921,621,391$3.41B
Q4 202540420,966,116$4.88B
Q3 202541020,091,637$5.53B
Q2 202538220,639,694$4.75B
Q1 202537819,707,480$4.34B
Q4 202438619,044,211$4.70B
Q3 202438219,012,439$4.47B
Q2 202439019,562,858$4.76B

From the SEC's Form 13F data sets: investment managers with $100 million or more in Section 13(f) securities report their holdings each quarter, up to 45 days after it ends; a restated filing replaces the original, and values are as the managers reported them (a position whose price runs about 1,000 times below other managers', from a manager whose positions mostly do, is read as reported in thousands of dollars). The same shares can be reported by more than one manager, so totals can count some twice.

ETFs Holding APPF

FundWeight of APPFShares (as reported)Value (as reported)Source updated
VTI Vanguard Morningstar Total Stock Market ETF0.01%725,771$170.0MOct 7, 2026
VB Vanguard Morningstar Small-Cap ETF0.07%525,435$123.1MOct 7, 2026
VGT Vanguard Information Technology ETF0.07%475,288$111.3MOct 7, 2026
VBK Vanguard Morningstar Small-Cap Growth ETF0.15%301,758$70.7MOct 7, 2026
VXF Vanguard Extended Market ETF0.07%279,237$65.4MOct 7, 2026
XMHQ Invesco S&P MidCap Quality ETF0.87%238,860$47.0MOct 8, 2026
MDY State Street SPDR S&P MIDCAP 400 ETF Trust0.14%179,677$35.9MOct 8, 2026
SPMD State Street SPDR Portfolio S&P 400 Mid Cap ETF0.14%128,927$25.8MOct 8, 2026
SCHA Schwab U.S. Small-Cap ETF0.12%127,330$25.5MOct 8, 2026
IWP iShares Russell Mid-Cap Growth ETF0.13%128,675$25.3MOct 8, 2026
IGV iShares Expanded Tech-Software Sector ETF0.16%118,252$23.3MOct 8, 2026
IWR iShares Russell Mid-Cap ETF0.03%94,841$18.7MOct 8, 2026
JQUA JPMorgan U.S. Quality Factor ETF0.20%89,581$18.2MOct 5, 2026
IWF iShares Russell 1000 Growth ETF0.01%85,792$16.9MOct 8, 2026
FXL First Trust Technology AlphaDEX Fund0.58%85,238$16.8MOct 8, 2026

From each fund's latest holdings file on record that shows APPF's listed security itself. A file counts when its line count is consistent with the fund's reported holdings count (at most twice it plus 10, or at most 1,000 lines for a reported count of exactly 10, which the data source gives many funds as a cap), read with that file or inherited from the fund's last classified file (within 20% of its line count, read within 60 days). Funds whose line for the company could not be confirmed as APPF's listed security, or that hold it through underlying funds (look-through), are not listed. Only long positions count: a fund is left out when any of its lines for APPF reports a negative weight, share count or value, or none of them above zero (a short position, or figures that disagree). Shares, value and weight are as reported in each fund's file, dated by the data source's last update of that file (not the date of the positions); the weight is APPF's share of that fund.

APPF Congress Trades

Members of Congress and their households disclosed 11 transactions in APPF on file (4 purchases, 7 sales) by 4 members, the latest trade on Feb 18, 2026. The newest 10 are below.

MemberChamberTypeAmountTradedDisclosed
Gilbert Ray Cisneros, Jr. (D-CA-31)HouseSale$1,001 - $15,000Feb 18, 2026Mar 10, 2026
Lisa C. McClain (R-MI-9)HouseSale (Full)$1,001 - $15,000Oct 31, 2025Nov 24, 2025
Lisa C. McClain (R-MI-9)HouseSale (Full)$1,001 - $15,000Oct 30, 2025Nov 24, 2025
Lisa C. McClain (R-MI-9)HousePurchase$1,001 - $15,000Oct 30, 2025Nov 24, 2025
Lisa C. McClain (R-MI-9)HousePurchase$1,001 - $15,000Aug 13, 2025Sep 15, 2025
Josh Gottheimer (D-NJ-5)HouseSale (Partial)$1,001 - $15,000Apr 9, 2025May 14, 2025
Robert P. Bresnahan, Jr. (R-PA-8)HouseSale (Full)$1,001 - $15,000Jan 13, 2025Feb 14, 2025
Josh Gottheimer (D-NJ-5)HouseSale (Partial)$1,001 - $15,000Oct 31, 2024Nov 6, 2024
Josh Gottheimer (D-NJ-5)HouseSale (Partial)$1,001 - $15,000Jun 21, 2024Jul 9, 2024
Josh Gottheimer (D-NJ-5)HousePurchase$1,001 - $15,000Apr 3, 2023May 19, 2023

From the periodic transaction reports members of the Senate and the House file under the STOCK Act, within 45 days of a trade (some file later); amounts are the ranges the reports give (a few give an exact amount), and a transaction a later report lists again is counted once. On file: House reports disclosed from Apr 10, 2023 through Oct 14, 2026; Senate reports disclosed from Jan 30, 2014 through Oct 7, 2026. The party is the member's on the trade date. A trade is listed under the company that traded under its ticker on the trade date (dated from Feb 1, 2021, unless the filing describes another company of ours; before that, only when the filing's description of the security is the company's name).

How to Read APPF Insider Activity

Net insider sentiment skews to the sell side over the trailing twelve months: 389 sales versus 0 buys. Insider sales carry less informational weight than buys because they are often driven by liquidity, tax planning, or pre-scheduled Rule 10b5-1 trading plans rather than negative information. The transaction type alone does not say whether a sale was made on the open market or privately, or under a 10b5-1 plan; the filing's plan checkbox and footnotes do. The transaction table above includes the filer's reporting name, transaction type, share count, per-share price, and total dollar value where computable. For options traders, insider activity is one input to event-driven sizing alongside earnings calendar, analyst-rating cluster moves, and the implied-vol surface. Form 4 filings (the dominant Section 16 reporting form) must be submitted within two business days of the transaction; clusters of buys across multiple insiders within a short window are the strongest informational pattern. SEC EDGAR carries the underlying source filings for verification and additional historical depth.

Learn how insider trading is reported and how to read the data →

Frequently asked APPF insider trading questions

How active are APPF insiders right now?
Over the trailing twelve months, AppFolio Inc. (APPF) insiders made 0 buy transactions and 389 sale transactions. Net insider sentiment over the trailing twelve months tilts to the sell side (389 sales vs 0 buys). The transaction list above shows the most recent filings; each entry includes the insider's name, transaction type, share count, and per-share price.
What counts as an insider transaction?
Section 16 of the Securities Exchange Act requires officers, directors, and 10% beneficial-owner shareholders to disclose changes in their holdings via Form 3 (initial statement), Form 4 (subsequent transactions, filed within two business days), and Form 5 (annual catch-up). Insider transactions cover open-market purchases and sales, exercise of stock options, gifts, and grants. The "transaction type" field on each row distinguishes these subcategories.
Are APPF insider buys a bullish signal?
Insider purchases (Type P, made on the open market or privately; the code covers both) carry more informational weight than insider sales: an insider must commit personal capital, and the SEC scrutinizes purchases under Rule 10b5-1 for material non-public information. Sales, by contrast, are often driven by liquidity, tax planning, or pre-scheduled 10b5-1 trading plans rather than negative information. Cluster buying (multiple insiders buying within a short window) is a stronger signal than isolated buys.
How do APPF insider transactions affect options pricing?
Insider transaction data does not directly drive implied volatility, but Form 4 disclosures can move single-name IV if the size or timing is unusual (e.g. a large CEO buy ahead of an earnings window). Options markets price the marginal informational content; routine transactions under pre-scheduled plans are typically ignored. For event-driven options sizing, pair the insider transaction history with the upcoming earnings calendar.