ISHP Long Put Strategy
ISHP (First Trust S-Network E-Commerce ETF), in the Financial Services sector, (Asset Management industry), listed on NASDAQ.
The First Trust S-Network E-Commerce ETF (the "Fund"), formerly the First Trust Nasdaq Retail ETF, seeks investment results that correspond generally to the price and yield (before the Fund's fees and expenses) of an equity index called the S-Network Global E-Commerce Index (the "Index"). The Fund will normally invest at least 90% of its net assets (plus any borrowings for investment purposes) in the common stocks and depository receipts that comprise the Index.
ISHP (First Trust S-Network E-Commerce ETF) trades in the Financial Services sector, specifically Asset Management, with a market capitalization of approximately $5.2M, a beta of 1.11 versus the broader market, a 52-week range of 32.054-42.951, average daily share volume of 0K, a public-listing history dating back to 2016. These structural characteristics shape how ISHP etf options price implied volatility around earnings windows, capital events, and macro-driven sector rotations.
A beta of 1.11 places ISHP roughly in line with broader market moves, so the strategy payoff and realized volatility track the index-equivalent baseline. ISHP pays a dividend, which adjusts put-call parity and shifts the ex-dividend pricing across the listed chain.
What is a long put on ISHP?
A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration.
Current ISHP snapshot
As of May 15, 2026, spot at $33.82, ATM IV 46.00%, IV rank 19.85%, expected move 13.19%. The long put on ISHP below is built from the same end-of-day chain, with strikes snapped to listed contracts and premiums pulled from the bid/ask midpoint at a 34-day expiry.
Why this long put structure on ISHP specifically: ISHP IV at 46.00% is on the cheap side of its 1-year range, which favors premium-buying structures like a ISHP long put, with a market-implied 1-standard-deviation move of approximately 13.19% (roughly $4.46 on the underlying). The 34-day window matched to the front-month expiry keeps theta exposure bounded while still capturing the post-snapshot move; longer-dated ISHP expiries trade a higher absolute premium for lower per-day decay. Position sizing on ISHP should anchor to the underlying notional of $33.82 per share and to the trader's directional view on ISHP etf.
ISHP long put setup
The ISHP long put below is built from the end-of-day chain, with each option leg priced at the bid/ask midpoint of its listed strike. With ISHP near $33.82, the first option leg uses a $34.00 strike; additional legs (when the strategy has them) anchor to spot-relative offsets. Premiums come from the bid/ask midpoint on the listed ISHP chain at a 34-day expiry; the cross-strike IV skew is reflected directly in the per-leg values rather than approximated. Quantity sizing assumes one contract per option leg (or 100 ISHP shares for the stock leg in covered calls and collars).
| Action | Type | Strike / Basis | Premium (est) |
|---|---|---|---|
| Buy 1 | Put | $34.00 | $1.94 |
ISHP long put risk and reward
- Net Premium / Debit
- -$194.00
- Max Profit (per contract)
- $3,205.00
- Max Loss (per contract)
- -$194.00
- Breakeven(s)
- $32.06
- Risk / Reward Ratio
- 16.521
Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium.
ISHP long put payoff curve
Modeled P&L at expiration across a range of underlying prices for the long put on ISHP. Each row is one sampled price point from the computed payoff curve; the full curve uses 200 price points internally before being summarized into 10 rows here.
| Underlying Price | % From Spot | P&L at Expiration |
|---|---|---|
| $0.01 | -100.0% | +$3,205.00 |
| $7.49 | -77.9% | +$2,457.33 |
| $14.96 | -55.8% | +$1,709.66 |
| $22.44 | -33.6% | +$961.99 |
| $29.92 | -11.5% | +$214.33 |
| $37.39 | +10.6% | -$194.00 |
| $44.87 | +32.7% | -$194.00 |
| $52.35 | +54.8% | -$194.00 |
| $59.82 | +76.9% | -$194.00 |
| $67.30 | +99.0% | -$194.00 |
When traders use long put on ISHP
Long puts on ISHP hedge an existing long ISHP etf position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying ISHP exposure being hedged.
ISHP thesis for this long put
The market-implied 1-standard-deviation range for ISHP extends from approximately $29.36 on the downside to $38.28 on the upside. A ISHP long put expresses a directional view that the underlying closes below the strike minus premium at expiration, frequently sized to hedge an existing long ISHP position with one put per 100 shares held. Current ISHP IV rank near 19.85% sits in the lower third of its 1-year distribution, where IV often re-expands toward the mean; this favors premium-buying structures and disadvantages premium-selling structures on ISHP at 46.00%. As a Financial Services name, ISHP options can move on sector-level news flow (peer earnings, regulatory updates, industry-specific macro data) in addition to ISHP-specific events.
ISHP long put positions are structurally bearish; the modeled P&L assumes European-style exercise at expiration and ignores early assignment, transaction costs, dividends paid before expiry on the stock leg (when present), and the bid-ask spread on the listed chain. ISHP positions also carry Financial Services sector concentration risk; news flow inside the sector (peer earnings, regulatory shifts, supply-chain headlines) can move ISHP alongside the broader basket even when ISHP-specific fundamentals are unchanged. Long-premium structures like a long put on ISHP are particularly exposed to IV-crush risk through scheduled events (earnings, FDA decisions, central-bank meetings) where IV typically contracts post-event regardless of the directional outcome. Always rebuild the position from current ISHP chain quotes before placing a trade.
Frequently asked questions
- What is a long put on ISHP?
- A long put on ISHP is the long put strategy applied to ISHP (etf). The strategy is structurally bearish: A long put buys downside exposure with a fixed maximum loss equal to the premium paid; profit accrues if the underlying closes below the strike minus premium at expiration. With ISHP etf trading near $33.82, the strikes shown on this page are snapped to the nearest listed ISHP chain strike and the premiums come straight from the end-of-day bid/ask midpoint.
- How are ISHP long put max profit and max loss calculated?
- Max profit equals the strike minus premium times 100 (reached at zero); max loss equals the premium times 100. Breakeven is strike minus premium. For the ISHP long put priced from the end-of-day chain at a 30-day expiry (ATM IV 46.00%), the computed maximum profit is $3,205.00 per contract and the computed maximum loss is -$194.00 per contract. Live intraday quotes will differ as the chain moves through the trading session.
- What is the breakeven for a ISHP long put?
- The breakeven for the ISHP long put priced on this page is roughly $32.06 at expiration, derived from end-of-day chain premiums. Breakeven is the underlying price at which the strategy's P&L crosses zero ignoring transaction costs and assignment risk. The current ISHP market-implied 1-standard-deviation expected move is approximately 13.19%; if the move sits well outside the breakeven distance, the structure's risk-reward becomes correspondingly tighter.
- When should you consider a long put on ISHP?
- Long puts on ISHP hedge an existing long ISHP etf position or express a bearish view with defined risk; position sizing typically scales the put notional to the underlying ISHP exposure being hedged.
- How does current ISHP implied volatility affect this long put?
- ISHP ATM IV is at 46.00% with IV rank near 19.85%, which is on the low end of its 1-year range. Premium-buying structures (long call, long put, debit spreads) are relatively cheap in this regime; premium-selling structures collect less credit per unit risk.