IBUY - Amplify Online Retail ETF
The Amplify Online Retail ETF (IBUY) strives to mirror the price movements of the EQM Online Retail Index, prior to the deduction of fees and operational expenses. This benchmark index is made up of a broad, international assortment of publicly traded companies that generate a substantial portion of their income from the digital retail industry, encompassing traditional e-commerce, online travel services, virtual marketplaces, and integrated multi-channel retail approaches.
As of Jun 30, 2026: spot at $69.65, ATM IV 48.5%, max pain $61.00, net GEX $624.
- Sector
- Financial Services
- Industry
- Asset Management
- Market Cap
- $117.7M
- Beta
- 1.57
- 52-Week Range
- 58.08-79.055
- Dividend Yield
- $0.08
- IPO Date
- Apr 20, 2016
- Exchange
- AMEX
What IBUY Looks Like to Options Traders Today
IV rank of 30.7% sits near the 1-year median, where strategy choice depends on directional conviction and the event calendar rather than vol regime alone; positive net gamma exposure ($624) means dealers hedge against trend, damping realized volatility and biasing price toward heavy-OI strikes; the 25-delta skew (0.101) prices calls richer than puts, often reflecting upside speculation or squeeze risk.
What This Page Covers
The IBUY overview links into per-metric analysis views: max pain, gamma exposure, volatility skew, expected move, options chain, open interest history, and aggregate Greeks. Microstructure data is available on short interest, short volume, fail-to-deliver, and market structure.
Frequently asked IBUY overview questions
- What is IBUY?
- IBUY is the ticker symbol for Amplify Online Retail ETF, an listed exchange-traded fund. The Amplify Online Retail ETF (IBUY) strives to mirror the price movements of the EQM Online Retail Index, prior to the deduction of fees and operational expenses. This benchmark index is made up of a broad, international assortment of publicly traded companies that generate a substantial portion of their income from the digital retail industry, encompassing traditional e-commerce, online travel services, virtual marketplaces, and integrated multi-channel retail approaches. Listed on AMEX. IBUY is the ETF ticker shown on this page; ETF traders use the fund for diversified exposure to its underlying basket, for sector and factor rotation, and for hedging or replication strategies via the listed options chain.
- What does the IBUY options snapshot look like today?
- As of Jun 30, 2026, the IBUY options snapshot shows spot at $69.65, ATM IV 48.5%, IV rank 30.7%, max pain $61.00, net GEX $624, expected move 13.90%. The full options chain, Greeks by strike and expiration, per-strike open-interest distribution, dealer gamma and delta exposure, and the volatility skew surface are linked from this overview page. Each per-metric route refreshes once per trading session and reflects the most recent close-of-business listed-options state.
- What are IBUY's key statistics?
- Amplify Online Retail ETF (IBUY) carries a market capitalization of $117.7M, 52-week range of 58.08-79.055. Full holdings disclosure, expense ratio, and tracking-error history live on the per-ticker fundamentals page or the sponsor's site; daily NAV and premium/discount-to-NAV are accessible from the same view. These structural inputs frame how the ETF options market prices implied volatility relative to its constituents.
- What sector or industry does IBUY belong to?
- Amplify Online Retail ETF operates in the Financial Services sector, in the Asset Management industry. Sector classification affects how the ticker correlates with sector ETFs, how it reacts to macro factors like rate moves and commodity prices, and how its options pricing compares to sector peers. Compare IBUY's implied volatility and skew against sector benchmarks to gauge whether the options market is pricing single-name or systemic risk relative to the broader peer group.
- How current is the IBUY data on this page?
- The options snapshot above is dated Jun 30, 2026 and refreshes once per session, with all per-strike Greeks and exposure aggregates recomputed at the daily close. Fund-level fields (sponsor, expense ratio, holdings concentration where available) refresh from the vendor feed nightly. ETF-specific filings (N-CSR, N-PX, N-CEN) update on the SEC EDGAR cadence. FINRA microstructure data refreshes on the source's cadence; for ETFs the off-exchange volume signal is dominated by authorized-participant creation and redemption rather than directional flow.